Blog
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Is mega influencer marketing on the verge of its extinction?
In this blog, Shilpa Sharma talks about the rise of micro-influencer marketing and how brands are shifting towards more relatable and niche content creators.
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The people-first approach can make you win in the long run
In this blog, Umesh Bopche writes about how aiming to create a culture of purpose and meaning must be at the core of a people-centric approach.
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Instilling Accountability at the Workplace
In this blog, Bhavna Ate highlights the importance of demonstrating accountability through smaller actions like being punctual, responsive, and having honest conversations.
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Optimising media spends in the current financial crunch
In this blog, Shwet Nigam writes about the rule of thumb to make media marketing a success factor in crunch situations.
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ChatGPT – the death knell for copywriters?
Can a Generative AI like ChatGPT make copywriters obsolete in the world of advertising? And the answer is Yes and No.", says Virindersingh Villkhoo, our Executive Creative Director in this blog.
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Why do most leaders manage to create success stories, but not all manage to successfully create legacies?
Leaders with a legacy mindset, through their actions and decisions make a difference to the lives of people. They look beyond the immediate business gains to the larger good of their team members.
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The Rise of Video Commerce – A $5 Billion+ Gambit!
Video Commerce - The New Retail Stream That's Ready To Explode! The blog weighs on the rise of Video Commerce in India and how it is at the cusp of another multi-billion opportunity!
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Camaraderie at Workplace: A necessity, or just a good-to-have factor?
The blog emphasises on how Camaraderie at the Workplace can add to the long-term success of an organization. To establish a culture of natural camaraderie there is a directed approach that an organization must partake.
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Effective measures to retain talent in advertising agencies
In a hyper-competitive marketplace of the advertisement industry, where demand is outstripping supply, and the attrition rate is at a whooping high of 30%, how can agencies retain the talent they need to thrive?