Blog
Effective Production: The Art of Bringing Agency Scripts and Brand’s Vision to Life
Take a peek behind the scenes of successful ads with insights from our CEO, Umesh Bopche. Discover the simple secrets to blending creative stories and visuals in this latest blog.
The Conundrum of Production Houses On Low Budgets & Tight Timelines
In this recent blog on Digital Studio India, Umesh Bopche shares his insights into project management, early collaboration, and the magic of creativity, revealing the formula for Success in the Spotlight!
From Noise to Knowledge: How Social Listening is Revolutionizing Brand Strategies
Wonder what your customers are saying about your brand? Social listening holds the key! Discover how Social Listening can revolutionize your brand strategy and boost engagement.
Switch The Pitch: Navigating True Potential in the Digital Advertising Landscape
Can a pitch win solely determine the potential of a digital advertising agency? In this blog, Umesh talks about some common misconceptions and the actual realities associated with agency pitches.
Is mega influencer marketing on the verge of its extinction?
In this blog, Shilpa Sharma talks about the rise of micro-influencer marketing and how brands are shifting towards more relatable and niche content creators.
The people-first approach can make you win in the long run
In this blog, Umesh Bopche writes about how aiming to create a culture of purpose and meaning must be at the core of a people-centric approach.
Instilling Accountability at the Workplace
In this blog, Bhavna Ate highlights the importance of demonstrating accountability through smaller actions like being punctual, responsive, and having honest conversations.
Optimising media spends in the current financial crunch
In this blog, Shwet Nigam writes about the rule of thumb to make media marketing a success factor in crunch situations.
ChatGPT – the death knell for copywriters?
Can a Generative AI like ChatGPT make copywriters obsolete in the world of advertising? And the answer is Yes and No.", says Virindersingh Villkhoo, our Executive Creative Director in this blog.
Why do most leaders manage to create success stories, but not all manage to successfully create legacies?
Leaders with a legacy mindset, through their actions and decisions make a difference to the lives of people. They look beyond the immediate business gains to the larger good of their team members.
The Rise of Video Commerce – A $5 Billion+ Gambit!
Video Commerce - The New Retail Stream That's Ready To Explode! The blog weighs on the rise of Video Commerce in India and how it is at the cusp of another multi-billion opportunity!