Is mega influencer marketing on the verge of its extinction?
In this blog, Shilpa Sharma talks about the rise of micro-influencer marketing and how brands are shifting towards more relatable and niche content creators.
The people-first approach can make you win in the long run
In this blog, Umesh Bopche writes about how aiming to create a culture of purpose and meaning must be at the core of a people-centric approach.
Instilling Accountability at the Workplace
In this blog, Bhavna Ate highlights the importance of demonstrating accountability through smaller actions like being punctual, responsive, and having honest conversations.
Optimising media spends in the current financial crunch
In this blog, Shwet Nigam writes about the rule of thumb to make media marketing a success factor in crunch situations.
ChatGPT – the death knell for copywriters?
Can a Generative AI like ChatGPT make copywriters obsolete in the world of advertising? And the answer is Yes and No.", says Virindersingh Villkhoo, our Executive Creative Director in this blog.
Why do most leaders manage to create success stories, but not all manage to successfully create legacies?
Leaders with a legacy mindset, through their actions and decisions make a difference to the lives of people. They look beyond the immediate business gains to the larger good of their team members.
The Rise of Video Commerce – A $5 Billion+ Gambit!
Video Commerce - The New Retail Stream That's Ready To Explode! The blog weighs on the rise of Video Commerce in India and how it is at the cusp of another multi-billion opportunity!
Camaraderie at Workplace: A necessity, or just a good-to-have factor?
The blog emphasises on how Camaraderie at the Workplace can add to the long-term success of an organization. To establish a culture of natural camaraderie there is a directed approach that an organization must partake.
Effective measures to retain talent in advertising agencies
In a hyper-competitive marketplace of the advertisement industry, where demand is outstripping supply, and the attrition rate is at a whooping high of 30%, how can agencies retain the talent they need to thrive?