Is mega influencer marketing on the verge of its extinction?
Micro and Nano Influencers will lead the digital marketing trends in 2023 and beyond. While celebrities still attract the attention of older generations, millennials and GenZ tend to follow influencers who they can identify with and relate to on a more personal level.
A Brand is no longer what we tell the customer it is – It is what customers tell each other it is “ – Scott Cook
Welcome to the age of consumers where user-generated content dominates the brand marketing field. This is facilitated by the country’s large, growing internet user base, driven by rising smartphone ownership due to the availability of budget cell phones and cheap data rates.
With the development of Web 2.0 and the increasing consumption of digital media, the need for the creation of digital assets is increasing. In response, companies have been shifting their advertising spend to online channels. However, despite increased spending, the effectiveness of digital advertising is seen decreasing due to changes in consumer behaviour. In the current market scenario of changing trends, marketers are exploring newer ways to attract and influence consumers.
The article is attributed to ET BrandEquity and the entire article can be read here.