Assistant Manager Paid Media
- Job Location: Mumbai
- Reporting To: Senior Performance Marketing Manager
Role & Responsibilities:
- End-to-end planning, execution, and optimization of performance and brand campaigns across platforms like Google Ads (Search, PMax), Meta Ads, and YouTube.
- Collaborate with creative & content teams to develop integrated campaign strategies aligned with brand objectives.
- Work on strategic planning for FMCG, automotive, and consumer brands.
- Monitor key KPIs (CTR, CVR, ROAS, CAC, Frequency) and optimize campaigns to improve performance and ROI.
- Generate and present weekly/monthly reports with insights and actionable recommendations for client reviews.
- Coordinate with vendors (OTT platforms, influencers, publishers) for media planning, negotiations, and campaign execution.
- Set up and manage remarketing funnels, keyword strategies, and A/B testing to maximize conversions.
- Assist in GTM planning and seasonal campaigns, ensuring smooth rollout and alignment with client goals.
- Stay updated with platform changes, ad formats, and industry trends to apply innovative marketing tactics.
Skills & experience required to Succeed in this role:
- 2–3 years of hands-on experience in performance marketing and digital campaign management.
- Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics.
- Strong analytical mindset, ability to work with data, extract insights, and apply them to improve performance.
- Comfortable managing multiple brands and adapting strategies to different industry verticals (FMCG, auto, F&B, etc.).
- Excellent collaboration and communication skills & ability to work cross-functionally with internal teams and external vendors.
- Experience in media buying and vendor coordination (OTT, influencer networks, regional media).
- Basic knowledge of Excel and PPT for reporting & pitches.
- A proactive, solution oriented attitude with strong ownership of campaigns and a desire to learn and grow.
