Role & Responsibilities:

Team Leadership & Development

•  Mentor and guide a team of Copywriters and Senior Copywriters. 
• Allocate brands and BAU social workloads fairly and manage capacity. 
• Conduct regular feedback sessions, writing reviews, and skill-building workshops. 

Hands-On Copywriting 

• Own end-to-end copy for a few brands (social posts, short-form scripts, digital ads).
•  Ensure all copy aligns with brand voice, tone, and strategic objectives. 
• Review and polish team-produced copy for quality, consistency, and impact. 

Client Engagement & Content Planning 

• Lead content-plan discussions and pitch sessions with clients.
• Understand brand goals, target audiences, and performance metrics to craft proposals. 
• Translate client briefs into comprehensive social content calendars and storytelling roadmaps.   

Idea Generation & Campaign Strategy 

• Regularly ideate and present bold, differentiated campaign concepts. 
• Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions. 
• Stay on top of social trends, platform features, and cultural moments to keep concepts fresh. 

Quality & Process Management 

• Establish and maintain copy style guides, voice documents, and approval workflows.
• Ensure timely delivery of copy drafts, revisions, and final files. 
• Partner with account teams to align on timelines, budgets, and deliverables.

Skills & experience required to Succeed in this role:

Experience: 

6–8 years in a digital advertising or integrated agency, with at least 2 years in a supervisory role. Proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).

Core Skills: 

• Exceptional writing, editing, and storytelling abilities. 
• Strong client-facing and presentation skills; comfortable “selling” ideas. 
• Leadership mindset with a knack for coaching and motivating writers. 
• Strategic thinker who can align copy with wider business and brand objectives. 

Attributes: 

• Proactive, resourceful, and able to juggle multiple brands and priorities. 
• Passionate about culture, trends, and the evolving digital landscape. 
• Detail-oriented with a drive for excellence under tight deadlines.