EC Studios produces 4 digital films for PlayerzPot starring Smriti Mandhana in the run-up to WPL 2023
The collaboration is around PlayerzPot’s latest campaign #CelebrationKaSeason in the run-up to Women's Premier League 2023. The films will be showcased across the digital platforms of the brand and OTT channels.READ MORE
ChatGPT – the death knell for copywriters? – ET Brand Equity
Can a Generative AI like ChatGPT make copywriters obsolete in the world of advertising? The answer is Yes and No, explains Virindersingh Villkhoo, ECD, Experience CommerceREAD MORE
Why do most leaders manage to create success stories, but not all manage to successfully create #legacies? – ET HR World
“Leaders with a legacy mindset make a difference to the lives of people. They look beyond the immediate business gains to the larger good of their team members.” Says Bhavna Ate, AVP, HRREAD MORE
Video Commerce – The New Retail Stream That’s Ready To Explode! – afaqs!
UMESH BOPCHE, CEO, Experience Commerce gives his insights on the rise of Video Commerce in India and how it is at the cusp of another multi-billion opportunity!READ MORE
Camaraderie at Workplace: A necessity, or just a good-to-have factor? explains Bhavna Ate – ET HR World
If people merely show up to office, do what their role requires and leave without much interaction, then whilst the work may get done, there will still remain a void for a sustained long-term success of the organization.READ MORE
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani -BestMediaInfo.com
Content, technology, data and analytics, media, e-commerce, retail and communication will be the key pillars of Cheil’s business strategy in 2023- Stated Sanjeev Jasani, COO, Cheil IndiaREAD MORE
Experience Commerce Adds Exciting New Features to Evolve – Lenovo’s Channel Management Platform
Mumbai, December 7, 2022 - Experience Commerce; a full-service digital native agency, today announced that it has added powerful new features to Evolve – a channel management platform it crafted and manages for Lenovo India.READ MORE
Effective measures to retain talent in the advertising industry – By Bhavna Ate, AVP – HR
In a hyper-competitive marketplace of the advertisement industry, where demand is outstripping supply, and the attrition rate is at a whooping high of 30%, how can agencies retain talent?READ MORE
Umesh Bopche’s take on the launch of the Open Network for Digital Commerce (ONDC)
Will the government’s ONDC be a boon or bane to e-commerce giants like Flipkart & Amazon by democratising it, or challenge their duopoly by breaking down the walled gardens?READ MORE
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