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Experience Commerce Bags Creative and Social Media Mandate for The Sleep Company

Experience Commerce to Lead Digital Campaigns, Elevating The Sleep Company’s Online Presence. The account was won after an intense multi-agency pitch and will be handled by Experience Commerce’s Mumbai Office.

The Sleep Company

Mumbai, March 12, 2024Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the creative and social media mandate for The Sleep Company; a pioneer in comfort technology revolutionizing sleep culture through its patented SmartGRID sleep technology. This collaboration marks a pivotal stride towards enhancing The Sleep Company’s digital footprint and brand resonance across various social media platforms.

Founded in 2019, The Sleep Company stands at the forefront of comfort technology, pioneering sleep culture evolution through scientific innovation. With its patented SmartGRID technology, the company has propelled Asia’s comfort technology ecosystem into the modern era. Today, The Sleep Company delivers premium products through a direct-to-consumer model, leveraging digital marketplaces and proprietary digital assets.

Experience Commerce assumes the role of the official social media and creative agency for The Sleep Company, entrusted with overarching planning, strategy formulation, and campaign management. The agency will spearhead digital marketing initiatives, prioritizing enhanced brand visibility. Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches encompassing diverse content formats, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Ripal Chopda, Chief Marketing Officer at The Sleep Company, expressed his excitement about the partnership, stating, “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”

Meera Ghare, Vice President and Business Head at Experience Commerce stated, “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”

Experience Commerce, boasting over 16 years of industry experience, is a dynamic full-service digital agency committed to delivering end-to-end strategic marketing solutions. Through its creative expertise, EC endeavours to create immersive brand experiences that drive revenue and engage consumers.

About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.    

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals. 

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others. 

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Press Contact:
Shilpa Sharma
Director – Marketing, PR and Communications
Experience Commerce and CYLNDR