Experience Commerce Illuminates Diwali with Heartwarming #SurprisinglyHuman campaign for Wipro Lighting
Experience Commerce spearheads this Diwali with the #SurprisinglyHuman campaign for Wipro Lighting, seamlessly integrating its digital and production expertise to showcase innovative and smart products of the brand.
Mumbai, November 7, 2023, As the radiant festival of Diwali approaches, Experience Commerce, a part of the Cheil Digital Network and the digital agency for Wipro Lighting, is delighted to unveil its latest Diwali campaign for the brand. This campaign features two captivating digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.
This festive endeavour shines the spotlight on Wipro Lighting’s innovative Smart Products, showcasing the brand’s dedication to fusing technology with tradition in a heartwarming celebration of Diwali. Through the campaign, Wipro Lighting extends a warm invitation to embark on a journey where cutting-edge technology harmoniously intersects with age-old traditions, elevating everyday life with a touch of brilliance. At its core, Wipro Lighting demonstrates that its Smart Products are not just innovative and intelligent; they are designed with a deep understanding of human emotions. This reinforces the trust and resonance the brand enjoys in the Indian market.
Experience Commerce (EC) has orchestrated this comprehensive end-to-end production journey, from conceptualization to execution, making full use of its content production arm, CYLNDR INDIA. These films have been released on prominent digital platforms, including YouTube, Facebook, and Instagram. Experience Commerce will also manage media amplification of these films across digital channels including OTT.
The heartwarming films capture Wipro Lighting’s commitment to seamlessly infusing innovation into the fabric of daily life and the spirit of Diwali celebrations. In the first film, a young boy astounds his father by effortlessly transforming an ordinary device into a smart one using the Smart Plug. In the second film, he dazzles his eccentric grandfather with the brilliance of Smart Bulbs, capable of painting your world with a palette of 16 million colours, setting the stage for remarkable decorations.
These films exude a light-hearted charm that perfectly encapsulates the essence of the Wipro Lighting brand – one that leverages technology to enhance celebrations and elevate the quality of daily life. It’s a celebration of smart products that are, indeed, surprisingly human.
“Wipro consistently leads in innovation, combining intelligence with a touch of humanity to cater to evolving consumer preferences. Our latest Diwali campaign underscores the enduring core values of love and celebration within our human experience, even as technology advances. We commend Experience Commerce for their exceptional in-house capabilities and brand understanding, enabling us to swiftly produce engaging Diwali content that resonates with families during the pre-Diwali buildup.”, says Jayaganesan Kandan, Marketing Head at Wipro Lighting
“Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these 2 slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week.” – Virindersingh Villkhoo, ECD, Experience Commerce.
“Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro’s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that Wipro has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity.” – Meera Ghare, Business Head, CYLNDR INDIA.
In the past, CYLNDR INDIA has delivered some successful digital film campaigns like Social Distancing will bring us together, not apart, Add brightness with Smartness this Diwali (3.7+ million views on YouTube) and Chintu, the Magician with Wipro Smart Lighting (4.3+ million views on YouTube); among many others.
Experience Commerce has successfully managed the brand’s digital mandate for over 7 years, encompassing social media management, content development, creative design, website and mobile application development, associated application solutions, technology infrastructure, support, and maintenance services for application platforms and destination sites for them.
Experience Commerce: Crafting experiences that bring commerce.
Team Credits:
Client – Wipro Consumer Care & Lighting
Agency – Experience Commerce
Production House – CYLNDR INDIA
ECD – Virinder Singh Vilkhoo
Script – Albin Jaison & Virinder Singh Vilkhoo
Senior Producer – Mudassar Mashalkar
Creative Producer – Abhisek Sharma Roy
VP | Account Management – Andrew D’mello
Associate Director | Account Management – Duran Alphonso
Sr Account Executive | Account Management – Yash Sharma
Executive Producer – Umesh Bopche
Studio Head – Meera Ghare
Films Head – Rajiev Bhanot
Director – Albin Jaison
DOP – Titu K Jena
Production Head – Ishwar Prajapathi
Production team – Rahul ,Tanka & Amit
Direction team
1st AD – Vansh Srivastava
2nd AD – Shreenidhi Sanil
2nd AD – Upal Maji
DOP team
1ST AC – Pramod Nayak
Focus Puller – Sujit Kumar Swain
Grips – Motion Grips
Lights – Jyoti Lights
Gaffer – Mukesh
Sound Recordist – Ajeet Singh
Makeup & Hairstylist – Sony
Costume Stylist – Roshni Pandey
Costume Assistant – Prachi Purthy
Production Designer – Surjeet Rana
Associate Art Director – Mayuresh Bhandarkar
Assistant Art Director – Mohan Bhatt
Post Production – CYLNDR INDIA
Offline Editor – Arjun Deepak Vaishnav & Basukinath Pandey
Grade – Arindam Das
Online – Krishna Ghimire & Sunil Prajapati
About Wipro Consumer Care and Lighting
Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG businesses in India. Wipro Consumer Care’s business includes personal wash products, toiletries, facial care products, home care products, electrical wire devices, domestic, commercial lighting and seating solutions, and the recently launched foods business. In FY23 Wipro Consumer Care and Lighting crossed the landmark of INR 10,000 crores in gross sales. With 51% of its revenue coming from international businesses, 10,000+ employees and 54% women employees globally, it has a strong brand presence with significant market share across segments in India, Southeast Asia, and the Middle East.
About Experience Commerce
Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.
EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business.
EC has its own content production arm – CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in vogue content which aligns with their present and future communication goals.