Experience Commerce Retains e-Commerce Media Mandate for Karcher India
Experience Commerce won this mandate for Karcher India for the second year in a row.
Mumbai, May 31, 2023, Experience Commerce, a leading digital marketing agency and part of the Cheil Group, has retained the annual e-commerce media mandate for Kärcher India for the second year in a row. The mandate includes optimizing Karcher India’s online presence, improving customer engagement, and increasing sales through e-commerce channels. The agency will manage Kärcher India’s media from strategy and planning to buying and negotiation & implementation, using various media automation tools.
“Karcher’s partnership with Experience Commerce proves that optimizing media spends on e-commerce is not just an ambitious goal, but a tangible reality. Their in-depth analysis and e-tail expertise helped us achieve remarkable growth in Amazon marketplace revenue. By leveraging the power of their data-driven insights, Karcher was able to create a more personalized and efficient customer experience that drives meaningful business results. We are confident that their efficient and impactful media planning and actions will continue to drive success for Karcher India.” said Ayesha Prasad Narain, AGM Marketing – Kärcher India.
Experience Commerce will focus on expanding Karcher’s cleaning solutions footprint across various marketplaces, including Amazon and Flipkart, as well as any other marketplaces that they may opt for in the future. The agency will leverage its expertise in data analytics, technology, and digital media to deliver measurable results for Karcher India.
“We are delighted to have had a wonderful journey with Karcher thus far and are excited to continue supporting them in achieving their business objectives through our bespoke digital marketing solutions,” stated Shwet Nigam, Media Director, Experience Commerce. She added, “Karcher’s cleaning solutions are exceptional, and our proven history of executing successful e-commerce campaigns gives us confidence that we can help Karcher India in expanding their market presence across diverse platforms. We are thrilled to collaborate with the dynamic team at Karcher and embark on this journey once again.”
Kärcher, renowned for its German Engineered technology, is a leading provider of cleaning solutions. Their extensive range includes high-pressure and ultra-high-pressure cleaners, floor cleaners, vacuum cleaners, steam cleaners, electric brooms, air purifiers, vacuum sweepers, scrubber driers, gantry car washes, cleaning agents, dry ice blasting machines, drinking water and wastewater treatment systems, water dispensers, as well as pumps and watering systems for home and garden. With a commitment to the Swachh Bharat mission, Kärcher offers a comprehensive selection of innovative cleaning solutions. Their offerings encompass perfectly matched products, accessories, consulting, service, and various digital applications.
The partnership with Experience Commerce aims at helping them increase their brand visibility and add value to the business. A name that’s been in the business for more than 16 years, Experience Commerce is a full-service digital native agency that provides end-to-end marketing solutions to brands using compelling data insights and creativity, to create brand experiences that bring up revenue for brands.
About Kärcher India:
Kärcher India, a subsidiary of Alfred Kärcher SE & Co. KG, is a leading provider of cleaning technology solutions in the country. Known for their innovative products and exceptional service, Kärcher India caters to a wide range of customers across various sectors, including industrial, commercial, and residential. The company offers an extensive portfolio of cleaning equipment, such as high-pressure washers, vacuum cleaners, steam cleaners, floor care machines, and other specialized solutions designed to tackle diverse cleaning challenges.
About Experience Commerce and Cheil Group
Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.
EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its own content production arm – EC Studios, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in vogue content which aligns with their present & future communication goals.
One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others.