Digital Transformation for HPB and EAP Programs at Holcim South Asia Services

  • Client: Holcim South Asia Services (HSSA)
  • Industry:Infrastructure and Manufacturing
  • Solution:Custom Mobile and Web Applications

Experience Commerce transformed HSSA's HPB and EAP programs by building secure, user-friendly mobile and web platforms that digitized and streamlined loyalty and rewards management.

Holcim

Objective

To design and implement robust mobile and web applications to replace manual processes used in the Holcim Promoter Benefits (HPB) and Employee Ambassador Program (EAP).

Enhance operational efficiency

Improve user engagement

Enable real-time tracking of leads, rewards, and loyalty programs

Provide comprehensive data management and reporting tools

Challenges

Challenges

  • Manual and error-prone system for managing loyalty points and customer interactions
  • Lack of centralized data tracking and access control
  • Time-consuming reporting and auditing processes
  • Scalability issues with the previous offline approach

Solution Overview

Experience Commerce (EC) developed hybrid mobile applications and a secure web back-end platform to digitize the HPB and EAP workflows. The digital solutions featured intuitive interfaces, role-based access control, real-time data synchronization, and enterprise-grade security enhancements.

Technologies Used

for hybrid app development (Android & iOS)

for responsive front-end components

Solution Overview

Solution Architecture and Approach

Mobile Application Development

Modules Implemented

HPB Mobile App

  • Login & Profile:

    1. Secure login mechanism with server-side authentication.

    2. Password reset functionality within the app.

  • Role-Based Access Control:

    1. Four user roles: Sales Promoter Holcim (SPH), Team Leader Holcim (TLH), Area Coordinator (AC), and Area Manager (AM).

  • Dashboard:

    1. Overview of notifications, mason list, retailers, targets, achievements, and allocated territories.

  • Project Management:

    1. Create, edit, search, and view project details.

    2. Forms for Cement Request and Cement Bag Request.

  • Mason Management:

    1. View, add, edit, and search mason data.

    2. Manage mason's cement purchases, points, and redemption.

EAP Mobile App

  • Login & Profile:

    1. Similar secure login mechanism as HPB.

  • Dashboard:

    1. View personal details, loyalty points, and leads/customers.

  • Points Mechanism:

    1. Logic and calculation of loyalty points based on defined triggers.

    2. Notifications for points-related activities.

  • Customer Management:

    1. Manage customers, including adding/editing data and collecting purchase proofs.

Web Back-End Development

Modules Implemented

User Management

CRUD functionalities for users

Role Management

Role-specific dashboards and permissions

Benefit Management

Define and manage point mechanisms and loyalty benefits

Reporting Module

Statistical reports for business analytics and auditing

Technologies Used

Detailed Technical Stack

Component Technology Advantages
Mobile Frontend
  • Cross-Platform:Single codebase for both Android and iOS
  • Rich UI Components:Pre-built elements for faster development
  • Performance:Near-native with mobile-optimized web tech
  • Community Support:Large ecosystem and detailed documentation
Backend Runtime
  • Scalability:Efficient handling of concurrent connections
  • Performance:Event-driven and non-blocking I/O
  • Ecosystem: Access to extensive npm libraries
API Layer
  • API Creation:Rapid REST API development for models
  • Extensibility:Custom APIs as needed
  • SDK Support:Generates SDKs for AngularJS and others
  • Add-ons:Built-in support for file storage, user auth, and more
Web Backend
  • Lightweight & Fast:Minimalist structure with core Node integration
  • Architecture:Supports MVC for scalability
  • Security:Uses Helmet and other modules for secure HTTP headers
  • Logging:Easy to integrate with custom logging and monitoring tools
Database
  • Reliability:Trusted by large-scale enterprise systems
  • Scalability:Handles large and growing datasets efficiently
  • Community:Widespread support, regular updates, and comprehensive documentation

Mobile Frontend

  • Cross-Platform:Single codebase for both Android and iOS
  • Rich UI Components:Pre-built elements for faster development
  • Performance:Near-native with mobile-optimized web tech
  • Community Support:Large ecosystem and detailed documentation

Backend Runtime

  • Scalability:Efficient handling of concurrent connections
  • Performance:Event-driven and non-blocking I/O
  • Ecosystem: Access to extensive npm libraries

API Layer

  • API Creation:Rapid REST API development for models
  • Extensibility:Custom APIs as needed
  • SDK Support:Generates SDKs for AngularJS and others
  • Add-ons:Built-in support for file storage, user auth, and more

Web Backend

  • Lightweight & Fast:Minimalist structure with core Node integration
  • Architecture:Supports MVC for scalability
  • Security:Uses Helmet and other modules for secure HTTP headers
  • Logging:Easy to integrate with custom logging and monitoring tools

Database

  • Reliability:Trusted by large-scale enterprise systems
  • Scalability:Handles large and growing datasets efficiently
  • Community:Widespread support, regular updates, and comprehensive documentation

Suggested Approach

Mobile Application Development

  • Frontend Development:

    1. Use the Ionic Framework to develop a hybrid mobile application that works seamlessly on both Android and iOS platforms.

    2. Implement a responsive and intuitive user interface using Ionic's rich UI components.

  • Backend Integration:

    1. Use NodeJS as middleware to handle communication between the mobile application and the database.

    2. Develop RESTful APIs using LoopBack to manage data interactions.

  • Security:

    1. Implement secure authentication mechanisms and role-based access control.

    2. Use ExpressJS and npm modules like Helmet to enhance security.

Web Back-end Development

  • User Management:

    1. Develop modules for adding, editing, and deleting users.

  • Benefit Management:

    1. Implement functionality to manage benefits and points.

  • Role Management:

    1. Create role-based dashboards to control access to different parts of the application.

  • Reports Module:

    1. Develop a module for generating various statistical reports.

Database Management

  1. Use MySQL to store and manage all application data.

  2. Ensure data integrity and security through proper database design and management practices.

Security Enhancements

  1. Role-based access control

  2. Encrypted authentication flows

  3. Security modules (e.g., Helmet) to harden ExpressJS endpoints

  4. Vulnerability Assessment and Penetration Testing (VAPT)

Timelines

Timelines
Module Duration
HPB Mobile Application 6 weeks
EAP Mobile Application 4 weeks
Web Back-End (HPB) 6 weeks
Web Back-End (EAP) 4 weeks
Security Enhancements & VAPT Additional 2 weeks
Timelines
Results and Outcomes

Results and Outcomes

  • 100% Digital Transformation: Complete replacement of manual systems for HPB and EAP workflows.
  • Operational Efficiency: Streamlined project and mason management led to improved turnaround times and reduced admin overhead.
  • Data Accuracy & Transparency: Real-time synchronization enabled consistent and reliable data across all stakeholders.
  • Faster Decision-Making: Instant data access across regions empowered teams with timely, data-driven insights.
  • User Engagement: Loyalty point tracking via mobile app significantly boosted participation and engagement.
  • Reward Management: Seamless tracking of incentives led to higher user satisfaction and program adherence.
  • Cost-Effective Scalability: Built on open-source technologies, allowing flexible expansion without licensing costs.
  • Future-Ready Platform: Architecture designed to easily extend to other loyalty, rewards, and referral programs.
  • Actionable Insights: Robust reporting and analytics tools enabled proactive decision-making and strategy refinement.

Experience Commerce successfully developed and deployed a fully integrated mobile and web solution for the HPB and EAP programs at HSSA. The initiative not only streamlined program operations but also established a scalable and secure digital infrastructure that supports future enhancements and integrations. By leveraging modern open-source technologies, HSSA now benefits from a reliable, efficient, and user-centric digital ecosystem.

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