Transformed Field Operations with a Multi-Layered Mobile Solution for Prism Johnson

Client: Prism Johnson Limited

India’s largest integrated building materials company spanning cement,
ready-mix concrete, and ceramic tiles segments.

Service: End-to-End Enterprise Mobility Solution

A custom mobile platform designed to digitize field operations, enhance
team efficiency, and integrate seamlessly with enterprise systems.

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Experience Commerce built a custom multi-layer mobile application for Prism Johnson Limited, digitally transforming the daily workflows of field sales and technical executives by streamlining operations, enabling real-time visibility, and integrating seamlessly with SAP and ERP systems using a secure, scalable open-source framework.

Objectives

objective

Objectives

  • Build a robust, scalable mobile application to empower the field sales and technical teams
  • Digitally transform daily operations of TSEs and TTEs with an easy-to-use mobile interface
  • Provide real-time visibility into field activities for better decision-making
  • Enable secure and efficient data capture on the go
  • Ensure seamless integration with SAP and HR ERP systems
  • Create a cost-effective, open-source-based mobility solution
  • Equip stakeholders with actionable insights via analytics and reporting dashboards

Approach

Designed a multi-layer mobile application framework tailored to Prism Johnson's field requirements

Implemented data security and Mobile Device Management (MDM) for controlled app access

Ensured seamless ERP integration (SAP & HR systems)

Developed offline sync mechanisms to support on-ground usage

Used open-source frameworks to ensure agility and cost-efficiency

Delivered a web-based analytics dashboard for management-level insights

Technology Architecture

The application was built using EC’s Mobility Framework, which consists of three main layers:

Data Layer:

  • Backbone of the framework, ensuring consistent data availability
  • Includes data security and Mobile Device Management (MDM)
  • Limited release access to employees only

Middleware:

  • Acts as a bridge between the data layer and the mobile presentation layer
  • Comprises APIs for data communication, CMS for data manipulation, user authentication, and MIS reports
  • Features offline sync mechanism for data updates

Mobile Application:

  • Presentation layer with application logic, flow, and screen designs
  • Installed on users' mobile devices, serving as the frontend interface
Technology Architecture

Technology Stack

The mobile application was developed using the following technologies:

ionic

HTML5 mobile app development framework for building hybrid apps

drupal

Open-source CMS for web content management and digital experience

angularjs

Platform for building web applications with modular components

mysql-official

Open-source relational database system for managing content and transactional data

Execution

Key Functional Modules

Login

Enterprise use only, with user authentication via employee ID, email, and mobile number

PIN-based access post first login for enhanced security

Journey Planner

Web interface for setting journey plans with a focus on dealers and retailers

Integrated with SAP for master data retrieval

Data Entry

Users sync data twice daily to update journey plans and log daily activity

Visits

TSEs and TTEs perform check-ins and capture discussion points​

Includes price updates, stock information, competitor data, and support requirements​

dealer-info

Dealer Information

Provides dealer-specific data to help plan visits and address on-ground queries​

Integrated with ERP systems for access to open orders, delivery status, and sales performance​

Digital Ordering

Enables TSEs to take orders during visits, interfaced directly with SAP​

Influencer Creation

Profiles creation for influencers like architects, engineers, contractors, and masons​

Captures contact details and meeting logs​

Analytics/Reports

Web dashboard access for managers to view data and optimize program output​

Admin View

Access to user master data and mappings for admin edits​

Basic web dashboard with user and role-level controls​

Development Methodology

Experience Commerce employed a structured development methodology to ensure successful delivery

Requirements GatheringIn-depth discovery sessions to understand user needs and workflows

Design & DevelopmentIterative wireframing and prototyping with a defined design freeze

Testing & DeploymentComprehensive testing to ensure data integrity, performance, and UX consistency

Challenges and Solutions

Data Security: Robust encryption and device-based access management via MDM. Secure login flows with PIN-based verification

Offline Functionality: Developed intelligent sync features to enable offline data capture and automatic update on reconnection

ERP Integration: Close collaboration with Prism Johnson’s internal teams for seamless SAP and HR ERP integration. Real-time sync of master data and transactional updates

Outcome

Significant improvement in operational efficiency

Real-time visibility for senior stakeholders

Streamlined reporting and sales tracking

Enhanced on-ground engagement and productivity

Empowered TSEs and TTEs with a unified mobile tool

The mobile application developed by Experience Commerce not only digitized Prism Johnson’s field operations but also created a unified, data-driven ecosystem that connected on-ground teams with backend systems. The solution enabled smarter planning, improved execution, and greater visibility for decision-makers—setting a strong foundation for scalable digital transformation within the organization.

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