Samsung Reimagines Product Launches with Infinity Stage: A Fully Immersive Virtual Experience
- Client Samsung India
- Service Delivered Custom Virtual Event Platform Development & Deployment
- Project Duration 10 weeks (strategy, design, build, test, deploy)
A scalable and secure virtual event platform that transformed Samsung's launch events into engaging, data-driven, and globally accessible digital experiences.
Samsung Infinity Stage is an innovative virtual platform created to replicate the energy and excitement of live product launches. Designed for media representatives, tech influencers, dealers, and selected consumers, it offers a fully interactive, immersive digital experience - eliminating the limitations of physical attendance.
To build a seamless and immersive digital-first platform that replicates the energy and exclusivity of physical product launches while enabling broader reach and interaction across geographies.
Enhance Engagement
Deliver an interactive virtual experience for product launches.
Broaden Reach
Enable global attendance without geographical constraints.
Streamline Processes
Simplify registration, login, and participation to boost attendance and user satisfaction.
To meet the client’s objectives, the team built a bespoke virtual launch platform using advanced tech and UX principles. The event journey was mapped across all stages - pre-event, live, and post-event - to ensure maximum engagement, seamless access, and impactful brand experience.
Experience Commerce focused on building a platform with:
- Secure, user-friendly access via OTP-based login
- Interactive experiences like 360° product views and live demos
- Robust backend architecture to support high user volumes
- Real-time analytics and optimized content delivery for smooth performance
- Invitation System: Unique registration links sent via email to dealers.
- RSVP Process: Invitees could accept or decline invitations through a simple interface.
- Secure Access: OTP-based mobile verification ensured safety and authenticity.
- Pre-Event: A dynamic countdown timer with event details kept participants informed.
- During Event: Integrated live video streaming, interactive sessions, and breakout Q&A rooms.
- Post-Event: Participants could access session recordings and download important materials.
- Live Engagement: Chat, polls, quizzes, and contests brought the audience into the conversation.
- 360-Degree Product Display: Delivered an immersive, real-world-like product experience.
- Virtual Demos: Real-time demonstrations enhanced product understanding and support.
- Video Library: Included pre-recorded videos, unboxings, and promotional materials.
- Interactive Content: Quizzes, polls, and contests added gamified engagement.
- Downloads: Easily accessible product info, coupons, and branded experiences.
- User Dashboard: Real-time data on engagement, interaction, and attendance.
- Auto Reports: Delivered post-event KPIs and engagement metrics to the client team.
- Accessibility: Fully responsive design for web and mobile platforms.
- Scalability: Backend architecture designed to handle high concurrent traffic.
- Security: Single-session enforcement and OTP login ensured a secure experience.
- Live Streaming: High-definition, buffer-free video with real-time interaction support.
- 360-Degree Display: Use of 3D visuals and AR for lifelike product representation.
- Real-time Chat: Enabled both text and video interactions between hosts and participants.
- Optimized Streaming: Leveraged CDN to ensure smooth content delivery across regions.
- Interactive Load Times: Interactive elements such as polls and quizzes loaded quickly.
- Automated Invitations: Email triggers for invites and reminders.
- Live Monitoring: Continuous tracking of user behaviour and system performance.
- Responsive Design: Adapted seamlessly to desktops, tablets, and smartphones.
- Intuitive UI: Designed with a focus on ease of navigation and interactive depth.
Actionable Insights
Post-event analytics delivered detailed user behavior insights and engagement patterns for future campaign planning.
Scalable Format
The platform structure supports templated replication for future product launches with plug-and-play modules.
Increased Engagement
Participation, time-on-platform, and session interactions saw significant improvement over previous event formats.
Wider Reach
Geo-barrier-free access ensured participation from dealers, influencers, and consumers nationwide and abroad. Enabled participation from geographically diverse locations, including Tier II & III markets and global stakeholders.
Samsung Infinity Stage stands as a benchmark in virtual event innovation, successfully replicating the dynamism of physical product launches in a digital-first format. With its advanced features, secure architecture, and immersive experience design, the platform reinforced Samsung’s leadership in tech-enabled customer engagement.