

Kodak (Social Application)
Social media outreach for the offline campaign - "buy a kodak camera & lucky one can get on a date with the gorgeous brand ambassador Katrina Kaif"
Strategy, Conceptualisaton, Wireframes, Creatives, Development
2000 daily users
1200+ fans
2400+ pictures uploaded
Economic Times / Citigroup (Microsite)
Generate more engagement and participation for the 2nd version of ET Citi Grandmasters, a national level offline competition for MBA students, organized by Economics Times and Citi group
Strategy, Conceptualisaton, Creatives, Website Development
Total number of registrations = 1588
261.5% increase in no. of teams compared to previous year
More than 10,000 total website visits since launch
Great Wall of BigAdda (Social Application)
With every social networking site coming up with applications, Bigadda.com too wanted to introduce one to bring more interaction and engagement among existing users and get new sign-ups
Strategy, Ideation, Creatives, Development
16,000 wallposts and counting...
500 mts in length, combined wallposts
Avg. time spent: 15 min per user
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Andheri (E), Mumbai - 400 059, India.

