How do you define social media? At the risk of appearing haughty [disclaimer], let me venture some guesses. If you're a marketer Social Media is the new fad, an "add-on" for clients, the new cool thing you're planning to soon offer services around If you've been exposed to Facebook Facebook. A bit of Twitter. Previously Orkut,...  Continue Reading

The Indian Premier League for Cricket is still in its infancy, but it has already taken the world of sports by storm. Though it is premature to compare IPL with big brother English Premier League a.k.a. EPL, we know that the growth of the Brand has been spectacular. Now in its third year, news about IPL has not only touched Indians in different parts...  Continue Reading

Individuals are increasingly besotted with media, creating and consuming at a frenetic pace. The numbers of screens that demand our attention have increased, and a jamboree of marketing messages are pouring in from the roadside to our bedside. What is left? A spoof video on Onion News Network (ONN) paints the future of marketing, when Google might decide...  Continue Reading

"Hi meet Nidhi, she does social media!" "Social media? So you get paid to twitter and facebook?" That conversation has been on auto-playback every Saturday night when friends introduce me to someone new" I"m sure that"s how most "digital marketers" get introduced. While some might be happy with their "Social Media Rockstar" cap, I"d fall into the group...  Continue Reading

Social Media Case Study - Mitsubishi Great Driving Challenge The Video linked on the concluding slide " Highway Karma" can be viewed here > ...  Continue Reading