Description

Looking for thinkers & doers who are result oriented, high on energy, aggressive & ability to absorb steep pressure for fast growing digital agency. An expert in Digital media marketing who has all-round expertise brand & performance marketing which is inclusive and not limited to social media, Search, Marketplaces, and other facets of Digital Media, responsible for the design and implementation of a comprehensive digital marketing strategy for the brand that drives client deliverables. Drive adoption of emerging as well as leading technologies and practices in MarTech, Data & Analytics Platforms and build deep capabilities within EC.

Role & Responsibilities:

• Define a transformational digital roadmap aligned to the corporate strategy to maximize operational efficiencies, market awareness, and customer engagement.
• Manage the digital lifecycle; from concept, throughout the build and test phases, until launch and maintenance.
• Measure ROI and engagement for digital marketing activities including established procedures to track and monitor effectiveness and measure actual performance against planned performance.
• Leverage digital platforms to provide solutions for challenges faced by the Brands.
• An expert in running Digital Marketing campaigns, specializing in Google Ads, E-tail Media, Performance Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & Mobile.
• An expert in various AdTech/MarTech platforms. Identify opportunities for cross/Upsell across their set of clients and help business teams in converting them.
• Working closely with the team on Campaign enhancement & Optimization. Advise account teams on research, strategy, creation, execution, and measurement of content across various digital channels.
• Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers, and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs.
• Develop and build services and solutions based on market requirements Support custom/ad hoc external and internal special projects.

Skills & experience required to Succeed in this role:

• 3-10 years of experience in a digital media agency. Interpersonal, verbal, written communication, and presentation skills ? Intelligent, entrepreneurial with strong work ethic
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.
• In-depth understanding of digital advertising landscape from either media planning or sales planner perspective. Understanding of Digital Ad platforms such as Google Ads, Amazon Ads, Flipkart, Facebook business manager, etc.
• High competency level in analysis & insight generation. In-depth understanding of Ad tracking & monitoring tools such as DCM, Google Analytics, etc
• Detailed understanding of SEO, Excellent time management/project management skills, with the ability to manage detailed work and communicate project status effectively to all levels.
• Some working outside the standard working hours may be required.