Senior Copywriter – DIGITAL AND SOCIAL

  • Job Location: Mumbai - 1 Openings
  • Reporting To: Manager Copy

Description

As Senior Copywriter, you will work towards delivering best-in-class social media content and ongoing BAU communications for a roster of brands. You’ll be in charge of writing compelling copy across formats including social content, scripts, films, digital campaigns, websites, CRM and brand communication. You will also collaborate directly with clients to shape and sell content plans, and continually feed fresh campaign ideas to keep brands ahead of the curve.

Role & Responsibilities:

  • Hands-On Copywriting
    • Own end-to-end copy (social posts, short-form scripts, digital ads).
    • Ensure all copy aligns with brand voice, tone, and strategic objectives.
    • Review and polish team-produced copy for quality, consistency, and impact.
  • Client Engagement & Content Planning
    • Lead content-plan discussions with clients.
    • Translate client briefs into comprehensive social content calendars and storytelling roadmaps.
  • Idea Generation & Campaign Strategy
    • Regularly ideate and present bold, differentiated campaign concepts.
    • Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions.
    • Stay on top of social trends, platform features, and cultural moments to keep concepts fresh.
  • Quality & Process Management
    • Establish and maintain copy style guides, voice documents, and approval workflows.
    • Ensure timely delivery of copy drafts, revisions, and final files.
    • Partner with account teams to align on timelines, budgets, and deliverables.

Skills & experience required to Succeed in this role:

  • 5 years in a digital advertising or integrated agency, with proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).
  • Exceptional writing, editing, and storytelling abilities.
  • Strong client-facing and presentation skills; comfortable “selling” ideas.
  • Leadership mindset with a knack of taking ownership.
  • Strategic thinker who can align copy with wider business and brand objectives.
  • Proactive, resourceful, and able to juggle multiple brands and priorities.
  • Passionate about culture, trends, and the evolving digital landscape.
  • Detail-oriented with a drive for excellence.

Submit your details:

Upload CV / Portfolio* (doc, docx, pdf)
Or e-mail your resume to careers@helloec.com

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