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CHEIL INDIA APPOINTS UMESH BOPCHE AS THE NEW CEO FOR ITS DIGITAL AGENCY EXPERIENCE COMMERCE

Mumbai, May 13, 2022, Cheil India, one of the top 5 advertising agency networks in the country, has appointed Umesh Bopche as the new CEO for its digital agency – Experience Commerce. Working closely with Cheil India’s leadership team, Umesh will be responsible in placing Experience Commerce (EC) on an exponential growth trajectory. Under his leadership, Experience Commerce will position itself with holistic, full-service agency, offering & creating new service lines & verticals for our existing and new clients. Umesh will also be responsible for the live commerce practice & content/film studio for all Cheil clients, including Samsung, through EC Studio.

Umesh has over 20 years of experience in leading Media, Digital, Content, Tech & Internet businesses with a track record of delivering Strong Retention, High Growth & Building A+ talent teams. Prior to joining EC, Umesh has worked with top media & entertainment conglomerates like Prime Focus Group, Times of India Group (Print), and Times Internet Ltd (Digital Business), while being exposed to the various facets of traditional and new-age media, and helping brands achieve their advertising & communication goals.

Umesh’s rich experience includes working with major brands like Tata Sky, ICICI, Dabur, Amazon, HUL, Big Bazaar, Marico, OPPO, Xiaomi, Tata Motors, Ford, TVS, ITC, Procter & Gamble, Emami, L’Oréal, Myntra, Soch, and Free Fire among many others.

On this new addition to the Cheil India family, Sanjeev Jasani, Chief Operating Officer, Cheil India said, “I am delighted to welcome Umesh into the family. Umesh is an astute & result-oriented business leader with good vision, exactly what Experience Commerce needs at the moment to continue its exponential growth in India. More importantly he is a good human being who is empathetic towards his people and can bring them together to rally towards a common goal. In my mind, Umesh is a perfect fit for the role. I am sure Umesh will play a crucial part in Cheil India’s growth trajectory in the years to come and make Experience Commerce one of the top digital agencies in India and the APAC Region. I wish Umesh the very best for this role as the CEO of Experience Commerce.”

“For an individual, two questions become important when making a career move – What can I give to this place, And what can this place give me? And when you’re able to determine a great synergy between the two, it feels like a eureka! That’s precisely what I felt during my interaction with Cheil Worldwide &, as I realised the potential within EC while accepting this role.”, said Umesh Bopche. “I am very excited with the task in hand to make EC one of the fastest growing company within the Cheil Worldwide network & look forward to this incredible ride.”

About Experience Commerce and Cheil Group

With a techno-creative DNA, Experience Commerce specializes in creating intelligent, interactive digital assets that move up the commerce for Fortune-500 companies such as Adani Wilmar, Lenovo, Ambuja, Castrol and Lafarge Holcim. EC has been a part of the Cheil group since 2019, powering up the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business.

Cheil India is one of the top 5 advertising agency networks in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. With 700+ employees across 5 offices, Cheil India is one of the fastest-growing communication networks in the region. Our world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing ensure that we are one of the few agencies to genuinely provide clients a truly integrated marketing solutions offering.

Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 17th largest agency group in the world by revenues (Ad Age, 2015) It operates in 44 countries with more than 6900 employees. Cheil and its affiliates including McKinney, Beattie McGuinness Bungay, The Barbarian Group, Iris Worldwide and Bravo Asia have won major international awards including Cannes Lions, CLIOs, Spikes and others.

Press Contact:
Shilpa Sharma
Director – Marketing and Communications
Experience Commerce
Shilpa.sharma@helloec.com

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