Media and Marketing Services
Performance-driven digital media and marketing services that focus on ROI, and on generating results which are aligned with business goals.
Our Media philosophy works on two core pillars – effectiveness & efficiency. These help us devise the core of every media approach we make. Our Performance-driven digital media and marketing programmes aim to give ROI and generate results which are aligned with brands’ business goals using data & insights, and martech. The services include but are not limited to brand strategy and communications, performance marketing, SEO/SEM, media planning & buying, Influencer led campaigns, and digital listening and social CRM.
Brand Strategy and Communications
Business and Brand Strategy
It takes perfect synergy between a brand’s marketing strategy and its business goals to achieve desired results. At EC, in addition to helping brands with their D2C (Direct to customer) goals, we help in the creation of a communications and marketing plan which is in-sync with the latest market trends. We bank on thorough market research and the latest marketing tools to gather insights, to help brands not just achieve but exceed their goals.
Nobody will know if they don’t know. Effective communication is vital, and we help brands by conceptualising and executing digital communication campaigns which aim at the right audience via E-mailers, SMS, WhatsApp & Push communications, digital ads, social media, newsletters, and everything in between.
Product and Consumer Research
A big part of getting ready for battle is knowing the battlefield. We help your brand understand its product market by gaining insights on audience behavior, purchase trends, and buyer needs and preferences. Our thorough and efficient research team uses the latest tools and techniques to help brands customize their marketing and communications plans.
Want more audience to flock your brand website or online store? As a lead generation agency which also helps carve a successful D2C (Direct to Customer) path, EC helps your brand generate and then convert those leads by upscaling and accelerating ROI-driven campaigns. Our performance marketing game is on point, and we’re the champions of the Etail game.
Digital Media Planning and Buying
(Display buying, PPC/Metric based, biddable media)
An impactful advertising campaign isn’t just the idea. We stitch it all together by handling strategy to audience research, ad copy and creative design, budget and bidding, reports and analytics, SEO-friendly pages, and in essence, all aspects of digital media advertising. Our aim – achieving the lowest CPC and maximizing conversions.
SEO and SEM
If you think they should rename the Internet and just call it Google, we agree. But we’re good friends with the search engine’s ways and specialize in delivering search campaigns which deliver desired rankings and traffic to brand websites. Be it brand-specific keyword research, on-page/off-page optimization, back linking and link building, we cover all aspects of Search Engine Optimization.
Social Media Marketing
Social media platforms are now avenues where people spend more time than they do in the real world. In order to engage with this presence, we help you connect with your target audience, right from building your social media channels from scratch, to maintaining the profile with engaging storytelling, impactful copies, compelling creatives, and interactive campaigns. For a 360-degree impact, do ask us about our D2C (Direct to Customer) solutions.
We help you collaborate with some of the best influencers out there, for your brand to blend seamlessly with the creator’s narrative. We’ve got you covered when it comes to a new product launch, or promoting existing ones through social media, social commerce, video commerce, and live commerce.
We’re a digital media agency. Goes without saying, we use automated technology for media buying. In simple words, our programmatic media buying method utilizes data insights and algorithms to separate the chaff and serve ads to the right user, at the right time, and at the right price.
Analysis and Reporting
Fetching data is easy. Knowing what to do with it is a different ballgame! EC is a data-driven digital agency and analysing data is in our DNA. We extract meaningful data by leveraging Google Analytics, SEM Rush, Clarity, and various other tools to give you actionable insights which help you strategize marketing plans.
ORM and Digital Listening
Digital and social Listening
There’s a difference between hearing and listening. We dive deep into customer reviews, opinions, and sentiments about brands & products to recommend an action plan which transforms brand image. We’re one of the few digital agencies out there which uses specific tools and lets you borrow our sharp ears.
Integration is all the rage these days, and for the right reasons. We deploy our listening, insights, and marketing automation skills to integrate client CRM with their social media channels. This enables a 360-degree customer view and increases effective engagement.
Competition Analysis and benchmarking
When competition is fierce, you’ve got to know your rivals’ strengths and weaknesses. We help you with research data and insights which lets you know how your brand fares against its rivals.