News & Press Releases

Cheil SWA Strengthens its Global Delivery Capabilities with the Launch of Cheil Global Capability Center (GCC)

New Delhi, 09 July 2026:  As part of its strategy to strengthen global offshore delivery capabilities, Cheil SWA Group today announced the launch of the Cheil Global Capability Center (GCC) under the auspices of Experience Commerce. The GCC will serve as a dedicated offshore hub for technology, data, CRM and digital operations, bringing together specialized capabilities under a unified framework to support global clients at scale. The launch is a first milestone for Cheil SWA Group, timed perfectly as the agency embarks on its scale up journey.

With this GCC, the agency is primed to focus on serving offshore clients, particularly enterprises in the US, Europe, Middle East, and APAC seeking high-quality Data, Technology, and Digital offshore capabilities in India.

India’s GCC market is expanding with country being home to a large pool of technology and digital talent which ensures ease in transition & faster ramp-up. The diversity of India’s talent base significantly reduces time to hire and onboard top professionals. This, combined with the ease of scaling operations and a thriving start-up ecosystem that facilitates strategic partnerships, makes it the perfect moment for GCC  transformation.

Sungkyoon Kim, President and CEO of the Cheil SWA group, said, “The launch of the Cheil Global Capability Center represents a significant step in strengthening our global delivery ecosystem and reinforces our commitment to Indian market. This strategic evolution positions us to better serve offshore clients who are increasingly looking to India for world-class digital and marketing expertise. The Indian market offers an unparalleled combination of scale, talent depth, and innovation velocity. With GCC, we can deliver more integrated, efficient, and impactful marketing services that drive measurable business outcomes for our global partners.”

About Cheil SWA

Cheil SWA is one of the country's top 5 advertising agency network and serves as the regional headquarters for Cheil Worldwide in South-West Asia. Cheil is one of the fastest-growing communication networks in the region. The agency has myriad capabilities across ATL, Digital, Brand Activation, and Retail Marketing which ensures that they are one of the few agencies to provide clients with truly integrated marketing solutions offering. Cheil is part of Cheil Worldwide, Korea's leading advertising and marketing network. Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 10th-largest agency group in the world by revenue (Ad Age, 2023). It operates in 46 countries with more than 7000 employees. Cheil and its affiliates including Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX have won major international awards including Cannes Lions, CLIOs, Spikes Asia, and others.

For more information please contact:
Geetu Batra 
9873458682 
Geetu.batra@cheil.com

About Experience Commerce  

Experience Commerce (EC), a Cheil SWA company, is a full-service digital marketing agency delivering integrated solutions across creative, media, content, technology, and e-commerce. EC has built a strong reputation as one of the best digital marketing agencies in Mumbai, helping brands create engaging and award-winning marketing and advertising campaigns.

As one of the best creative and advertising agencies in Mumbai, EC brings together strategy, storytelling, innovation, and execution to build transformative brand experiences. Its capabilities span digital advertising, social media marketing, SEO, advertising films, AI-based marketing, and performance marketing, enabling brands to strengthen visibility, engagement, and growth in an increasingly competitive digital market.

Since 2019, EC has been part of the Cheil SWA Group as its expert digital agency within the Cheil Business Connected Model, bringing together specialists across disciplines to build agile teams and deliver innovative solutions at scale. This collaborative approach allows EC to solve complex business challenges with connected thinking and high-performance delivery.

EC’s content production arm, CYLNDR India, one of the best advertising film production companies in Mumbai, empowers brands with creative, production, and new-age content for present and future communication goals. It serves as an agency-, platform-, and medium-agnostic powerhouse for brands, content creators, and advertisers, offering end-to-end production, post-production, and content solutions for new-age media, along with live and social commerce services for D2C brands.

Cheil SWA Group, the second largest and leading integrated agency in India, as ranked by afaqs! Top 50 Marketing Agencies, serves as the South-West Asia HQ for the global Cheil Worldwide Network. With expertise across ATL, digital, brand activation, and retail marketing, Cheil India delivers integrated solutions for some of the world’s most respected brands and has earned recognition at major international awards, including Cannes Lions, CLIOs, and Spikes.

Experience Commerce: Crafting Experiences. Empowering Brands. 

Experience Commerce is a top digital marketing agency for global brands

For more information, visit - www.experiencecommerce.com / www.cylndr.in