News & Press Releases

Experience Commerce Wins Social Media Mandate for ICONIQA Hotels & Resorts

Experience Commerce has partnered with ICONIQA Hotels & Resorts to lead its social media presence, further strengthening the agency’s footprint in India’s premium and upscale hospitality segment. The mandate was awarded for a one-year tenure following a multi-agency pitch involving several reputed agencies.

Mumbai, 31^st March 2026, Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & Resorts, India’s first upscale lifestyle hotel under the Royal Orchid Hotels Group. The win further strengthens Experience Commerce’s growing footprint in the upper upscale lifestyle hospitality segment. 

ICONIQA Hotels & Resorts is a 5-star deluxe property that blends bold design with intuitive technology, offering a contemporary lifestyle experience just 500 metres from Mumbai International Airport (T2). Designed for modern travellers, the hotel is close to business yet miles from the ordinary, redefining upscale hospitality in the city. The hotel is also part of the Regenta Rewards loyalty program by Royal Orchid Hotels. 

As part of the engagement, Experience Commerce (EC) will lead ICONIQA’s social media presence across Facebook, Instagram, LinkedIn, and YouTube, shaping a cohesive digital narrative that reflects the brand’s premium positioning, service-first philosophy, design-led sensibility, and technology-forward approach. The mandate includes strategic social media planning, content-led storytelling, curated digital initiatives, and a lifestyle-led property shoot aimed at strengthening brand visibility and engagement.

The agency will focus on building a distinctive, platform-first social presence that drives engagement, builds brand affinity, and positions ICONIQA as a standout name in India’s upscale lifestyle hospitality landscape. 

Commenting on the partnership, Shibani Malhotra, General Manager, ICONIQA Hotels & Resorts, said, “Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen ICONIQA’s presence and connect with today’s discerning traveller.” 

Speaking on the win, Bhawana Daga, Vice President - Growth, Experience Commerce, said, “We are delighted to partner with ICONIQA Hotels & Resorts at a pivotal phase of the brand’s journey. ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.” 

With this mandate, Experience Commerce continues to strengthen its position as a trusted digital partner for premium and upscale brands. Over the past few years, the agency has been recognised for creating impactful social content and integrated digital campaigns that strike the right balance between creativity and performance, earning industry recognition across multiple sectors.

About Experience Commerce 

Experience Commerce (EC), a Cheil SWA company, is a full-service digital marketing agency delivering integrated solutions across creative, media, content, technology, and e-commerce. EC has built a strong reputation as one of the best digital marketing agencies in Mumbai, helping brands create engaging and award-winning marketing and advertising campaigns.

As one of the best creative and advertising agencies in Mumbai, EC brings together strategy, storytelling, innovation, and execution to build transformative brand experiences. Its capabilities span digital advertising, social media marketing, SEO, advertising films, AI-based marketing, and performance marketing, enabling brands to strengthen visibility, engagement, and growth in an increasingly competitive digital market.

Since 2019, EC has been part of the Cheil SWA Group as its expert digital agency within the Cheil Business Connected Model, bringing together specialists across disciplines to build agile teams and deliver innovative solutions at scale. This collaborative approach allows EC to solve complex business challenges with connected thinking and high-performance delivery.

EC’s content production arm, CYLNDR India, one of the best advertising film production companies in Mumbai, empowers brands with creative, production, and new-age content for present and future communication goals. It serves as an agency-, platform-, and medium-agnostic powerhouse for brands, content creators, and advertisers, offering end-to-end production, post-production, and content solutions for new-age media, along with live and social commerce services for D2C brands.

Cheil SWA Group, the second-largest and leading integrated agency in India, as ranked by afaqs! Top 50 Marketing Agencies, serves as the South-West Asia HQ for the global Cheil Worldwide Network. With expertise across ATL, digital, brand activation, and retail marketing, Cheil India delivers integrated solutions for some of the world’s most respected brands and has earned recognition at major international awards, including Cannes Lions, CLIOs, and Spikes. 

Experience Commerce: Crafting Experiences. Empowering Brands.

Experience Commerce is a top digital marketing agency for global brands

For more information, visit - www.experiencecommerce.com / www.cylndr.in