News & Press Releases

Experience Commerce Wins Social Media Mandate for Fintech Platform FiatPe

Experience Commerce has partnered with FiatPe to lead its social media presence, strengthening the agency’s growing portfolio in India’s fast-evolving fintech ecosystem.

Mumbai, 24^th March 2026: Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the annual social media mandate for Fiat Payments Private Limited (FiatPe) following a multi-agency pitch involving several reputed agencies. 

Launched in 2022, FiatPe is a digital payments platform built to support India’s Digital India movement, offering payment infrastructure that simplifies how merchants and businesses transact in an increasingly digital economy. The platform focuses on providing reliable, merchant-first payment solutions designed to support businesses across both online and offline ecosystems.

As part of the engagement, Experience Commerce (EC) will manage FiatPe’s social media presence across Facebook, Instagram, LinkedIn, and YouTube, crafting a cohesive digital narrative aligned with the brand’s positioning as a merchant-first fintech platform. The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives, leveraging platform-native formats such as Instagram Reels and Guides to maximise reach and engagement.

The collaboration will focus on strengthening FiatPe’s digital presence across key markets including Nagpur, Hyderabad, and Mumbai, while supporting expansion into Tier 2 and Tier 3 cities across India. Experience Commerce will work to enhance online discovery and reinforce FiatPe’s infrastructure-led positioning, highlighting reliability, trust, and long-term value for offline merchants, corporate entities, and e-commerce businesses, while supporting brand awareness, engagement, and merchant acquisition.

Commenting on the partnership, Atish Bhatia, Chief Marketing Officer, FiatPe, said, “Experience Commerce stood out for their creative thinking and strong understanding of how to build meaningful digital engagement while keeping the merchant ecosystem at the centre. Their approach to social storytelling and brand consistency aligns well with our vision of strengthening FiatPe’s digital presence and connecting more effectively with merchants across India.”

Speaking on the win, Bhawana Daga, Vice President – Growth, Experience Commerce, said, “We are excited to partner with FiatPe at an important stage of their growth journey. Fintech today requires more than just product communication; it demands trust, clarity, and strong brand storytelling. FiatPe’s merchant-first philosophy presents a powerful opportunity to craft digital narratives that resonate with businesses across India while reinforcing reliability and long-term value.”

With this mandate, Experience Commerce continues to strengthen its presence across fintech, technology, and digital-first brands, building impactful social media strategies that combine creativity, platform-native storytelling, and performance-driven digital marketing.

About Experience Commerce 

Experience Commerce (EC), a Cheil SWA company, is a full-service digital marketing agency delivering integrated solutions across creative, media, content, technology, and e-commerce. EC has built a strong reputation as one of the best digital marketing agencies in Mumbai, helping brands create engaging and award-winning marketing and advertising campaigns.

As one of the best creative and advertising agencies in Mumbai, EC brings together strategy, storytelling, innovation, and execution to build transformative brand experiences. Its capabilities span digital advertising, social media marketing, SEO, advertising films, AI-based marketing, and performance marketing, enabling brands to strengthen visibility, engagement, and growth in an increasingly competitive digital market.

Since 2019, EC has been part of the Cheil SWA Group as its expert digital agency within the Cheil Business Connected Model, bringing together specialists across disciplines to build agile teams and deliver innovative solutions at scale. This collaborative approach allows EC to solve complex business challenges with connected thinking and high-performance delivery.

EC’s content production arm, CYLNDR India, one of the best advertising film production companies in Mumbai, empowers brands with creative, production, and new-age content for present and future communication goals. It serves as an agency-, platform-, and medium-agnostic powerhouse for brands, content creators, and advertisers, offering end-to-end production, post-production, and content solutions for new-age media, along with live and social commerce services for D2C brands.

Cheil SWA Group, the second-largest and leading integrated agency in India, as ranked by afaqs! Top 50 Marketing Agencies, serves as the South-West Asia HQ for the global Cheil Worldwide Network. With expertise across ATL, digital, brand activation, and retail marketing, Cheil India delivers integrated solutions for some of the world’s most respected brands and has earned recognition at major international awards, including Cannes Lions, CLIOs, and Spikes. 

Experience Commerce: Crafting Experiences. Empowering Brands.  

For more information, visit - www.experiencecommerce.com / www.cylndr.in