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Cheil’s Experience Commerce Bags Digital Agency Mandate for SAVSOL, India’s Leading Engine Oil Brand

Winning through a multi-agency pitch, Experience Commerce will manage Digital, Creative, and Performance Marketing for SAVSOL and its revolutionary new range Savsol Ester5.  The agency’s Mumbai office will manage the account.


Mumbai, May 7th, 2024 – Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the digital mandate for SAVSOL, the flagship engine oil brand of Savita Oil Technologies. This strategic collaboration designates EC as the exclusive digital agency for SAVSOL, entrusted with the pivotal mission of fortifying brand awareness and driving business growth through an integrated suite of digital, creative, and performance marketing services.

Savita Oil Technologies Ltd is India’s leading petroleum specialties company and Asia’s first carbon-positive petroleum specialties company. It specializes in Transformer Oils, White Mineral Oils, Lubricating and Automotive Oils, and Specialty Polymer products like petroleum jelly, waxes, and emulsions. Savita’s Research and Development Department was setup to be the first of its kind in the private sector oil industry in India to be recognized by the Government of India’s Department of Science and Technology. Not only does it launch products of unprecedented quality, but as a forward-thinking company, it constantly innovates to meet the changing requirements of Indian roads.  SOTL is also renowned for its automotive and industrial lubricants, with its domestic brand ‘Savsol’ being a household name in the lubricant market. Recently it introduced its latest innovation, Savsol Ester 5 range, featuring an advanced Ester Fluid Technology, marking a significant leap in lubrication technology.

As the appointed digital and creative agency for SAVSOL, Experience Commerce is poised to strategize and curate tailored digital content aimed at engaging the brand’s target audience and amplifying consumer interaction across digital platforms. Leveraging its multifaceted expertise, EC will curate content designed to provide valuable insights, resources, and support related to engine oil technology advancements, maintenance guidelines, user guides, and more, thereby nurturing lasting relationships with consumers.

Furthermore, Experience Commerce will harness the power of influencer marketing to augment reach and credibility, while also collaborating with mechanics, biker communities, and independent shops to bolster brand advocacy.

The mandate also encompasses the expansion of SAVSOL’s e-commerce presence and driving conversion. This initiative involves establishing a robust online presence and directly selling SAVSOL products through prominent e-commerce platforms such as Amazon, with plans for further expansion onto other platforms in the future.

Sibasish Guha
Sibasish Guha

Sibasish Guha, Head of Digital Marketing at SAVSOL, stated, “We’re thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we’re committed to fortifying our online footprint across social media and e-commerce platforms. EC’s alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth.”

Experience Commerce’s mandate encompasses a comprehensive approach, ranging from strategic content creation to influencer marketing initiatives aimed at enhancing brand credibility and reach. By offering valuable insights, resources, and support related to engine oils and automotive maintenance, EC seeks to elevate customer engagement and establish SAVSOL as a trusted authority in its domain.

Meera Ghare
Meera Ghare

Meera Ghare, Vice President and Business Head at Experience Commerce, remarked, “We are pleased to welcome SAVSOL to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client’s target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol’s trust in entrusting Experience Commerce with their digital responsibilities. With our team’s expertise, we are confident in surpassing client expectations.”

Experience Commerce, boasting over 16 years of industry experience, is a dynamic full-service digital agency committed to delivering end-to-end strategic marketing solutions. Through its creative expertise, EC endeavours to create immersive brand experiences that drive revenue and engage consumers.

Experience Commerce: Crafting Experiences That Bring You Commerce!
About Savita Oil Technologies Ltd.

Savita Oil Technologies Ltd. is a premier entity in the field of petroleum specialties and lubricants, renowned for its innovative approach and commitment to sustainability. With over 60 years of expertise, the company has achieved a significant turnover of Rs.3653 Crore for the year ending 2023. Savita Oil Technologies is also renowned for its automotive and industrial lubricants, with its domestic brand ‘Savsol’ being a household name in the lubricant market. Savsol has an excellent Network and Reach with 40+ Stocking Points (C&Fs), 350+ Distributors, 3500+ Franchise Workshops, and 25,000+ Retailers across the country.

Operating four state-of-the-art manufacturing plants in India, Savita’s facilities are a testament to its commitment to quality and innovation. Savita Oil Technologies has a significant global footprint, exporting to over 75 countries worldwide which highlights its extensive international trade relations. Savita’s international operations are a key aspect of its growth strategy, allowing it to reach a diverse customer base and adapt to the dynamic global economic landscape.

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About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.    

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency-agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals. 

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others. 

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Press Contact:
Shilpa Sharma
Director – Marketing, PR and Communications
Experience Commerce and CYLNDR India