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Experience Commerce Sets Up Its Content Production Arm – CYLNDR INDIA

Service offerings include end-to-end Production, Post-Production and creation of New-Age content (for the virtual world and Web 3.0). The studio will also provide a full suite of live commerce services to D2C brands.

Mumbai, September 14, 2022Experience Commerce; (a Cheíl group company) a leading digital-native agency, today announced the launch of its global content production arm; CYLNDR INDIA. This new content arm extends Experience Commerce’s offerings by providing high-quality production and post-production at scale and amplifying the reach of some of the world’s most influential brands by creating new-age content for them. CYLNDR INDIA will empower brands to accomplish their present and future communications goals through creative storytelling, cutting-edge production, and new-age content.

With content consumption becoming increasingly personal and heavy, it has led to the rise of a new wave of creators and media sources which leave viewers spoilt for choice. However, even as attention span drops, demand continues to grow, and content that’s creative, compelling, distinguished, and backed by advanced technologies, will guarantee maximum viewership and ROI, as it’s heavily tied to a brand’s growth and visibility.

CYLNDR INDIA will be a platform, medium & agency-agnostic powerhouse for Brands, Content creators, and Advertisers. The service offerings under CYLNDR INDIA will include end-to-end production; right from ideation to scripting, planning to production, to high-quality post-production, and in the next phase, focus on being ready with new-age content for Web 3.0 (Metaverse)​. This new arm will also provide Live commerce services to D2C brands which will include setting up exclusive/non-exclusive studio, equipment to manpower and operating the same, end-to-end, and help the brands create their own content universe to reach out to their consumers directly.

Having successfully set up & operating an exclusive studio in Gurgaon, CYLNDR INDIA is already managing live commerce content for one of the world’s largest consumer durable brands on a day-to-day basis.

Commenting on the launch of CYLNDR INDIA, Umesh Bopche, CEO Experience Commerce said, “Content is king, and we have heard this over the years. But the way we create and present content, is changing and evolving by the second. It is utmost important for brands to turn their attention to the creation of content which is innovative, aligned with brand objectives, and which also resonates with the audience. With CYLNDR INDIA, we plan, propose, consult, and produce various areas of creation beyond the simple concept of ‘making’ for our clients. We aim to create content that is crisp and beautiful by minimizing the limitations we encounter with fastest turnaround time, thinking about the current and future communication goals of the brands. The talented team at CYLNDR INDIA has a collective experience of producing more than 500+ campaigns who settle for nothing less than ensuring the best creative output, and we take this as a pledge to create high-quality content for brands.”

Sanjeev Jasani, COO, Cheil India added, “The launch of CYLNDR INDIA is a milestone for Experience Commerce. This represents the strategic repositioning of the agency, that we believe is required in today’s day and age. Over the last 8 months, we have seen a huge demand by EC’s clients for attractive content. We have now reached a scale where we believe we should carve out CYLNDR INDIA into an independent business to focus on our client demands. This will give us more power to drive quality, speed and economies of scale for our clients. Under the helm of Umesh, we are sure that CYLNDR INDIA will create top-quality, innovative and compelling content for brands, agencies, and the media industry at large. I wish Umesh the best of luck.” 

Recently, CYLNDR INDIA put in place popular ads for SUGAR Cosmetics (featuring Ranveer Singh and Tammanah Bhatia), for Linen Club (Aditya Birla Group) Onam campaign (featuring Malayalam stars George Korra and Parvathy Malla), and multiple films for PlayerZpot, among others.

CYLNDR INDIA – Creative. Production. New-age Content.

CYLNDR INDIA is a content arm of Experience Commerce and a part of Cheíl Worldwide network. It empowers brands to accomplish more while meeting their present & future communication goals, through creatives, production, & new-age content. ​A part of Cheil Worldwide Company, CYLNDR INDIA is a powerhouse for creatives, production, and the creation of new-age content for brands, content creators, and Advertisers. It provides end-to-end Production, post-production, and new-age content for the virtual world & Web 3.0.

To know more visit –

Press Contact:
Shilpa Sharma
Director – Marketing and Communications
Experience Commerce