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Lenovo Evolve

A platform that helped connect and enhance the
relationship between the retailers and brand Lenovo

 

Lenovo’s Sales and Distribution Channel grew extremely complex over time. Their sales team was unable to get the desired traction with the long tail of Tier 3 partners.

 

The idea was to simplify the relationship management process by promoting renewed engagement transparently with Lenovo management. Switching over from a traditional distributor-led communications hub, the new Lenovo Evolve Program, provided an always-on direct brand connect for this select group of retailers.

Objective
  • Build a platform wherein Lenovo and Tier 3 Retailers are connected and have visibility on each other’s activity related to the product/services
  • Centralized, streamlined and continuous direct communication mechanism for better reach and building brand loyalty
  • Reward program with complete transparency in calculation and easy redemption functionality (automated for quick conversion)

 

Platform Outcome
  • Enroll themselves by signing up on the platform
  • View all the products listed and their prices 
  • Ability to download the brochures
  • Earn points by adding sales and promoting transparency of the points
  • Option to redeem points earned on the vouchers enlisted
  • View and participate in the schemes offered by the Lenovo team
  • View all the communication posted by the Lenovo team
  • Reach out to the Lenovo support team by raising a query 

The development of this platform helped connect and enhance the relationship between the retailers and brand Lenovo

Client

Lenovo