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A business-accelerating solution which rewards every tier of stakeholders and feeds verifiable, precise, and real-time business-related trends to decision makers

Use Case

Caters to all businesses which rely upon an interlinked network of internal and external stakeholders to execute BAU operations and deploy growth strategies

Challenge

Creating a centralised platform to manage, reward, and grow a channel partner network and enhance transparency for the business to understand flow of sales among its stakeholders

Target Audience

Distributors, Regional Sales Partners, Last-tier Retail Partners, Lenovo On-ground Sales Reps

Solution
Key Features

An omni-channel, two-way solution which connects, rewards, updates and paves the way for the partner network’s organic growth.

  • Features a robust and enticing loyalty program which is managed by EC and feeds a verifiable growth in sales for the brand
  • Connects the business and the partner network seamlessly
  • Allows a simplified registration process with minimal intervention
  • Acts as a real-time platform for the brand to dish out sales-related, time-bound schemes
  • Keeps the user base up to date with the latest product-related information
  • Allows easy integration of training modules and gamification
  • Feeds varied, rich, and relevant content to keep its user base engaged
  • Accommodates every tier of a complex, long-tailed partner network, starting from a national level distributor, funnelling down to the last link – a retailer
  • Provides invaluable data for the business to keep track of sales
  • Modular architecture allows the brand to create region-wise or all-inclusive segments and execute targeted business plans with ease
Key Success Factors
  • 48 hours TAT for support offered by EC in terms of app and sale-related queries from users
  • Points rewarded to retailers are directly associated with sales, the data for which can be scanned easily using the app or via a desktop in bulk or individually
  • Creates a ready database of all the stakeholders dealing with the brand’s products
  • Availability of macro-level data in terms of sales
  • Makes filtering easy to understand what’s in-demand and what’s moving slow
  • The brand can showcase latest products, schemes, programs with the stakeholders directly and can track the behaviour.
  • The business has ready information about sales demographics
Key Achievements
  • The platform rewarded ₹4,11,73,595 to stakeholders for uploading sales data in return for rewards, out of which, ₹2,78,49,028 has been successfully redeemed till date
  • 10,000+ PAN-India retailers connected with the brand via the platform
  • The platform negates geographical challenges faced while enhancing or maintaining brand presence in new or remote territories
  • Stakeholders benefit directly from the loyalty scheme, where the higher the sales, the higher the rewards
  • Direct delivery of brand-related communication to the stakeholders on a personal device
Client

Lenovo