Lenovo

Think clinic

Objective:

• Use a Lenovo Special Service Unit brand to create a bigger thinkClinic base, and popularize #LenovoServiceLive with the target audience.
•  Elevate the customer service experience for one of the best-selling laptops

Approach:

In order to gain trust and popularity for the Special Services Unit, the activity was portrayed as fast-paced, efficient and well-managed. With Lenovo’s Special Services Unit putting their hearts into the project, the visual identity of ThinkClinic had to resonate their effort. The customer engagement in torture tests further reassured the toughness of a ThinkPad and gained better reach for the service provided.

Outcome:

With over 700 happy CISCO employees, the initiative was able to create a unique experience for its customers while reassuring assistance, no matter how big or small your business.