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Cheil’s Experience Commerce Secures Social Media Mandate for Western Refrigeration

The account was won following a multi-agency pitch involving several rounds of presentations. This strategic partnership positions Experience Commerce to spearhead and execute comprehensive social media campaigns for Western Refrigeration, focusing on elevating brand awareness, engaging the target audience, and driving organic growth across social media platforms.

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Mumbai, January 17, 2024,  Experience Commerce; a leading integrated digital agency within Cheil Network, has won the annual social media mandate for Western Refrigeration; India’s Largest Commercial Refrigeration Equipment Manufacturer. This significant win comes after a rigorous multi-agency pitch process and positions Experience Commerce to spearhead and execute comprehensive social media campaigns for Western Refrigeration across various social media platforms i.e., Instagram, LinkedIn, Facebook and YouTube.

As part of this strategic partnership, Experience Commerce will focus on enhancing Western Refrigeration’s digital presence by elevating brand awareness, engaging the target audience, and driving organic growth on social media platforms. The agency’s approach will include showcasing product excellence, fostering customer engagement, and building brand loyalty through compelling and informative content. The emphasis will also be on developing thought-provoking posts to encourage audience interaction, sharing, and advocacy, expanding the reach and visibility of the Western Refrigeration brand.

Additionally, the agency will also emphasize the company’s Sustainability and Environmental Responsibility initiatives, aligning with the values of eco-conscious consumers and enhancing the overall brand image. The comprehensive strategy aims to build a vibrant and active community for the brand but also generate high-quality leads for sustained business growth.

Parmeet Singh, Executive Director, Western Refrigeration, commented, “With a legacy of over 50 years Western Refrigeration has witnessed exponential growth which has helped it become a Market Leader. Beginning this year, we are committed to making substantial investments in fortifying our digital presence and harnessing the power of social media to showcase the excellence of our products and engage with our consumers digitally. After a meticulous selection process for our social media partner, we chose Experience Commerce based on their innovative pitch and demonstrated expertise. We eagerly anticipate a successful partnership that will further solidify Western Refrigeration’s standing as a trusted industry leader.”

Meera Ghare, VP – Business Development, Experience Commerce, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Western Refrigeration to enhance their digital presence. Our strategic approach aligns with their business objectives, and by amplifying the brand’s unique selling points, we are confident in delivering compelling and tactful social media strategies that will elevate the brand’s position in today’s digital market.”

With over 16 years in the industry, Experience Commerce is a full-service digital native agency that specializes in providing end-to-end marketing solutions to brands. By leveraging compelling data insights and creativity, the agency aims to create brand experiences that drive revenue for its clients.

This collaboration between Experience Commerce and Western Refrigeration is poised to inject a fresh perspective into the brand’s social marketing strategies, cultivating a vibrant community and enabling the brand to forge a positive digital image among its consumers, contributing effectively to its business objectives.

About Western Refrigeration

Western Refrigeration is India’s largest commercial refrigeration equipment manufacturer. Since our establishment in 1972, we have become a trusted partner in the industry. We take pride in offering a wide range of commercial refrigeration solutions to our loyal customers in the Beverage, Chocolate, Dairy, QSR, and Modern Trade segments. Our operations span across four state-of-the-art factories with a manufacturing capacity of over a million units per year. We also have in-house testing facilities to ensure quality. India’s Largest Commercial Refrigeration Equipment Manufacturer, delivering innovative solutions for businesses across industries.

About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.    

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its own content production arm – EC Studios, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in vogue content which aligns with their present & future communication goals. 

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others. 

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Press Contact:
Shilpa Sharma
Director – Marketing, PR and Communications
Experience Commerce and EC Studios