EC Studios produces 4 digital films for PlayerzPot starring Smriti Mandhana in the run-up to WPL 2023
EC Studios has managed and executed the entire production and post-production for #CelebrationKaSeason campaign films for the brand.
Mumbai, India – 1st March, 2023, EC Studios, (An Experience Commerce Company) a powerhouse for creative, production and new-age content, today announced a campaign of PlayerzPot, comprising four digital films. The collaboration is around PlayerzPot’s latest campaign #CelebrationKaSeason in the run-up to Women’s Premier League 2023. Created for India’s leading online fantasy gaming sports platform, these films will be showcased across the digital platforms of the brand and OTT channels.
The engaging digital films feature Smriti Mandhana, Indian Women’s National Cricket team star performer, in four distinct scenarios, where PlayerzPot notifications about perks and cool features excite her, and turn dull situations really amusing. With an addictive tagline of ‘CELEBRATION MAIN JYADA MAJA AAYEGA’, the films are directed by Prashant Satyam and have been conceptualised and ideated by Leo Burnett. EC Studios has managed and executed the entire production and post-production for the films.
As part of their first collaboration with PlayerzPot, EC Studios have crafted the films based on two key objectives – building brand awareness and significantly strengthening PlayerzPot’s user base. With all the excitement around the WPL 2023, the Smriti Mandhana led new campaign #CelebrationKaSeason is certain to appeal to sports lovers.
Echoing the sentiment, Meera Ghare, Vice President, Revenue, EC Studios said, “We are thrilled to be partnering with an innovative market leader like PlayerzPot and are grateful to their team for giving us this opportunity. Working with sports celebrity Smirti Mandhana was wonderful and we just couldn’t be happier delivering all four films flawlessly. We look forward to creating more videos for PlayerzPot in the coming months and playing a part in their aggressive growth plans for the year ahead.”
All the films are released across the digital platforms of the brand and OTT channels.
Creative. Production. New-Age Content
Creative Agency – Leo Brunett
Production House – EC Studios
Director – Prashant Satyam
Business Head – Meera Ghare
PlayerzPot, India ka Naya Maidan, is a reliable and secure gaming platform that blends the excitement and thrill of real-world games with the accessibility and ease of online gaming. With more than 1.5 crore users, PlayerzPot is one of the fastest-growing super gaming app which cater to fantasy sports, casual gaming and card games. Established in 2015, PlayerzPot has come a long way and has managed to cement itself as one of the industry leaders in this field by offering 15+ games.
PlayerzPot has partnered with Indian cricketers Bhuvneshwar Kumar, Smriti Mandhana, and Indian Actress Rashmika Mandanna as brand ambassadors to promote responsible gaming and create awareness of all games on the platform. With a customer-centric approach, hassle-free payment options, best-in-town referral programs, and an unflagging spirit, the platform has continued to add more unique features and build credibility and today enjoys a strong foothold in the market. Our secure gameplay and easy withdrawal options complete the ultimate gaming experience for the user.
Sr.Manager- PR & Corporate Communication
PlayerzPot Media Pvt Ltd
About EC Studios
EC Studios empowers brands to accomplish more through creativity, production & new age content for their present & future communication goals. A part of Cheil Worldwide Company, EC Studios is a platform, medium & agency-agnostic powerhouse for creative, production and new-age content for brands, content creators, and advertisers. EC Studios offers end-to-end production; right from ideation to scripting, planning to production, to high-quality post-production, and new-age content for Web 3.0 (Metaverse). EC Studios also provides Live commerce services to D2C brands which include setting up exclusive/non-exclusive studio, equipment to manpower and operating the same, end-to-end, and help the brands create their own content universe to reach out to their consumers directly.”