CYLNDR INDIA produces 4 digital films for PlayerzPot starring Smriti Mandhana in the run-up to WPL 2023
CYLNDR INDIA has managed and executed the entire production and post-production for #CelebrationKaSeason campaign films for the brand.
Mumbai, India – 1st March, 2023, CYLNDR INDIA, (An Experience Commerce Company) a powerhouse for creative, production and new-age content, today announced a campaign of PlayerzPot, comprising four digital films. The collaboration is around PlayerzPot’s latest campaign #CelebrationKaSeason in the run-up to Women’s Premier League 2023. Created for India’s leading online fantasy gaming sports platform, these films will be showcased across the digital platforms of the brand and OTT channels.
The engaging digital films feature Smriti Mandhana, Indian Women’s National Cricket team star performer, in four distinct scenarios, where PlayerzPot notifications about perks and cool features excite her, and turn dull situations really amusing. With an addictive tagline of ‘CELEBRATION MAIN JYADA MAJA AAYEGA’, the films are directed by Prashant Satyam and have been conceptualised and ideated by Leo Burnett. CYLNDR INDIA has managed and executed the entire production and post-production for the films.
As part of their first collaboration with PlayerzPot, CYLNDR INDIA have crafted the films based on two key objectives – building brand awareness and significantly strengthening PlayerzPot’s user base. With all the excitement around the WPL 2023, the Smriti Mandhana led new campaign #CelebrationKaSeason is certain to appeal to sports lovers.
Sharing the excitement about the films, Sunil Yadav, CEO, PlayerzPot said, “Our users are our ambassadors and thanks to them, we have grown sevenfold in terms of user base in the last two years. The campaign aims at a deeper engagement with our users to reiterate and reinforce the trust they have placed in us. Our first collaboration with the CYLNDR INDIA team has been great. Using accurate understanding of our user sentiments, CYLNDR INDIA have brought in their own storytelling talents in addition to our brief and judiciously executed the production of these four films in time. We are confident of the success of the campaign and look forward to working with CYLNDR INDIA again!”
Echoing the sentiment, Meera Ghare, Vice President, Revenue, CYLNDR INDIA said, “We are thrilled to be partnering with an innovative market leader like PlayerzPot and are grateful to their team for giving us this opportunity. Working with sports celebrity Smirti Mandhana was wonderful and we just couldn’t be happier delivering all four films flawlessly. We look forward to creating more videos for PlayerzPot in the coming months and playing a part in their aggressive growth plans for the year ahead.”
All the films are released across the digital platforms of the brand and OTT channels.
Creative. Production. New-Age Content
Credits:
Creative Agency – Leo Brunett
Production House – CYLNDR INDIA
Director – Prashant Satyam
Business Head – Meera Ghare
About PlayerzPot:
PlayerzPot, India ka Naya Maidan, is a reliable and secure gaming platform that blends the excitement and thrill of real-world games with the accessibility and ease of online gaming. With more than 1.5 crore users, PlayerzPot is one of the fastest-growing super gaming app which cater to fantasy sports, casual gaming and card games. Established in 2015, PlayerzPot has come a long way and has managed to cement itself as one of the industry leaders in this field by offering 15+ games.
PlayerzPot has partnered with Indian cricketers Bhuvneshwar Kumar, Smriti Mandhana, and Indian Actress Rashmika Mandanna as brand ambassadors to promote responsible gaming and create awareness of all games on the platform. With a customer-centric approach, hassle-free payment options, best-in-town referral programs, and an unflagging spirit, the platform has continued to add more unique features and build credibility and today enjoys a strong foothold in the market. Our secure gameplay and easy withdrawal options complete the ultimate gaming experience for the user.
Press Contact:
Nishant Patankar
Sr.Manager- PR & Corporate Communication
+91 9619554355
PlayerzPot Media Pvt Ltd
nishant.patankar@playerzpot.com
About CYLNDR INDIA
CYLNDR INDIA empowers brands to accomplish more through creativity, production & new age content for their present & future communication goals. A part of Cheil Worldwide Company, CYLNDR INDIA is a platform, medium & agency-agnostic powerhouse for creative, production and new-age content for brands, content creators, and advertisers. CYLNDR INDIA offers end-to-end production; right from ideation to scripting, planning to production, to high-quality post-production, and new-age content for Web 3.0 (Metaverse). CYLNDR INDIA also provides Live commerce services to D2C brands which include setting up exclusive/non-exclusive studio, equipment to manpower and operating the same, end-to-end, and help the brands create their own content universe to reach out to their consumers directly.”