Experience Commerce wins e-com media mandate for Kärcher India
Mumbai, May 17, 2022, Experience Commerce; a Cheil Group Company, today announced that it has won the annual e-commerce media mandate for Kärcher India, following a multi-agency pitch. As a part of the mandate, Experience Commerce will focus on the expansion of Kärcher’s cleaning solutions footprints across various marketplaces including Amazon and Flipkart, and any other marketplaces that they may opt-in for in the future.
With the objective of building awareness and generating quality leads, Experience Commerce (EC) came up with the customer data-driven strategic approach to get quality traffic for Kärcher India. As a part of the mandate, the agency will manage Kärcher India media from strategy and planning to buying and negotiation & implementation, using various media automation tools.
“We are confident that Experience Commerce is the perfect partner considering their sharp customer data-driven strategic approach that will help us increase the visibility of our products to the right audience at a wider scale and will help increase our sales and ROI. Their strategic thinking, in-depth analysis, efficiencies, and anytime support have impressed us. We are happy to join hands with Experience Commerce.”, said Ayesha Prasad Narain, AGM Marketing – Kärcher India.
Kärcher is the leading provider of cleaning technology worldwide. With high-pressure and ultra high-pressure cleaners, vacuum cleaners and steam cleaners, air purifiers, vacuum sweepers and scrubber driers, gantry car washes, cleaning agents, dry ice blasting machines, drinking water and wastewater treatment systems, water dispensers, as well as pumps and watering systems for home and garden, Kärcher offers a wide range of innovative solutions. This range includes perfectly matched products and accessories as well as consulting, service and various digital applications.
The partnership with Experience Commerce aims at helping them increase their brand visibility and add value to the business. A name that’s been in the business for more than 15 years, Experience Commerce is a full-service digital native agency that provides end-to-end marketing solutions to brands using compelling data insights and creativity, to create brand experiences that bring up the revenue for brands.
“We are thrilled to be partnering with Kärcher India on this mandate and are certain to meet and even exceed the mandate”, said Meera Ghare, Vice President, Account Management. “With an intent to provide the brand with an impactful voice on the digital platform, we are looking forward to using our strategic data-driven approach, along with technology and operational excellence to help Kärcher India increase their visibility in the market and generate more sales. With our track record of efficient and impactful media planning and actions, we will contribute to Kärcher India annual growth plan.
About Alfred Kärcher SE & Co.
The family-owned company has 14,400 employees in 78 countries and 150 companies. More than 50,000 customer service points throughout the world provide comprehensive customer support worldwide. Innovation has played a key role in the company’s growth and since its foundation in 1935 has become an important part of the corporate culture. About 90% of all products are five years old or less. More than 950 employees at the cleaning appliance manufacturer work in research and development. Kärcher currently holds 650 active patents.
The engineer and passionate inventor Alfred Kärcher, who founded the company in 1935, searched with untiring creativity and inventive spirit for solutions to technical problems. However, he never lost sight of his responsibility for the concerns of his employees.
Until today, Kärcher has been socially committed over and above its daily activities. For more than ten years SOS Children’s Villages throughout the world have been provided with cleaning machines and green filter and drinking water systems in developing and emerging countries built in cooperation with the Global Nature Fund.
As part of its cultural sponsorship programme, Kärcher has cleaned and restored over 160 monuments worldwide since 1980. These include the colonnades at St. Peter’s Square in Rome, the Brandenburg Gate in Berlin, the statue of Christ the Redeemer in Rio de Janeiro, the more than 3,300-year-old Colossi of Memnon in Luxor, Upper Egypt and the Presidents’ Heads at Mount Rushmore. Cleaning is always carried out in close cooperation with monument conservators, restorers and art historians.
In India, Kärcher has its registered office in Delhi and Head Office in Noida, UP, and is a fully owned subsidiary. Kärcher India has 14 branches, many authorised dealers and service points throughout India.
About Experience Commerce and Cheil Group
With a techno-creative DNA, Experience Commerce specializes in creating intelligent, interactive digital assets that move up the commerce for Fortune-500 companies such as Adani Wilmar, Lenovo, Ambuja, Castrol and Lafarge Holcim. EC has been a part of the Cheil group since 2019, powering up the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business.
Cheil India is one of the top 5 advertising agency networks in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. With 700+ employees across 5 offices, Cheil India is one of the fastest-growing communication networks in the region. Our world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing ensure that we are one of the few agencies to genuinely provide clients a truly integrated marketing solutions offering.
Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 17th largest agency group in the world by revenues (Ad Age, 2015) It operates in 44 countries with more than 6900 employees. Cheil and its affiliates including McKinney, Beattie McGuinness Bungay, The Barbarian Group, Iris Worldwide and Bravo Asia have won major international awards including Cannes Lions, CLIOs, Spikes and others