Wipro Retains Experience Commerce as their Digital Agency
Mumbai, June 22, 2022, Experience Commerce; a Cheil Group Company, today announced that it has consolidated the ongoing partnership with Wipro Consumer Lighting by retaining another year’s contract for their digital mandate. The mandate cements the six-year-old ongoing relationship between WIPRO and EC which has witnessed positive business results year on year.
Over these six years, Experience Commerce (EC) has been in-charge of Wipro’s content development, creative designing, conceptualization, design, and development of branded content, including videos, and website & mobile application development, associated application solutions, technology infrastructure, and support, and maintenance services of application platforms and destination sites. EC has successfully delivered performance and quality that has propelled Wipro towards the top of its leadership game in the industry.
Jayaganesan Kandan, Marketing Head at Wipro Consumer Lighting, said that “it is extremely important for us to continuously be in touch with our consumers. Be it our new product launches, festive campaigns, or any other promotional drives, it becomes crucial for us to communicate in a crisp and clear manner that is creative too. Experience Commerce is highly focused and acts based on a sharp customer data-driven approach that helps the visibility of our products to the right audience and helps us increase our sales and revenue. Experience Commerce has provided us support irrespective of the day of the week or the hour of the day. We see a perfect partner in them for our digital requirements.”
Experience Commerce has delivered some successful digital films campaigns like Social Distancing will bring us together, not apart, Add brightness with smartness this Diwali (Garnered over 3.7 million views on youtube) and Chintu, the Magician with Wipro Smart Lighting (Garnered over 4.3 million views on youtube); among many others.
Experience Commerce also built and launched Wipro Lighting Smart Portfolio Brand Commerce Online using the mix of content and keyword optimization for driving conversions. The EC team built a robust keyword list by leveraging AI automation for understanding the keywords that the target consumers were searching for and also added content fuel to the keyword fire that made consumers make the final purchase decision. This resulted in 11 times more ROI for WIPRO, achieved 9% of Average Cost over spends (ACOS), and over 2.7 Million impressions achieved among the target consumers.
Commenting on the mandate, Meera Ghare, Vice President, Account Management at Experience Commerce, says “Wipro is not our client but more like a family now. Since the early days of the digital journey, we have grown together from strength to strength. The partnership is very strategic, and we are extremely focused on delivering the best of ours to WIPRO. EC’s combination of content, technology, and strategy will continue to help Wipro increase its consumer base and business. While working together we have learnt so much from them and look forward to multiplying the value in their business”
About Wipro Consumer Care and Lighting
Wipro Consumer Care & Lighting is a leading FMCG business in Personal Care, Home Care, Lighting & Switches and Office Furniture. Wipro Consumer Care and Lighting is among the fastest growing FMCG businesses in its operating geographies of Asia the Middle East and Africa, with revenues of over Rs.7700 Crs. Its businesses include personal wash products, skincare products, male grooming products, toiletries, wellness products, household products, electrical wire devices, domestic and commercial Lighting and modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia, East Asia, Africa and the Middle East.
About Experience Commerce and Cheil Group
With a techno-creative DNA, Experience Commerce specializes in creating intelligent, interactive digital assets that move up the commerce for Fortune-500 companies such as Adani Wilmar, Lenovo, Ambuja, Castrol and Lafarge Holcim. EC has been a part of the Cheil group since 2019, powering up the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business.
Cheil India is one of the top 5 advertising agency networks in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. With 700+ employees across 5 offices, Cheil India is one of the fastest-growing communication networks in the region. Our world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing ensure that we are one of the few agencies to genuinely provide clients a truly integrated marketing solutions offering.
Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 17th largest agency group in the world by revenues (Ad Age, 2015) It operates in 44 countries with more than 6900 employees. Cheil and its affiliates including McKinney, Beattie McGuinness Bungay, The Barbarian Group, Iris Worldwide and Bravo Asia have won major international awards including Cannes Lions, CLIOs, Spikes and others.