Experience Commerce Retains e-Commerce Media Mandate for Karcher India
Experience Commerce won this mandate for Karcher India for the second year in a row. The mandate includes optimizing Karcher India's online presence, improving customer engagement, and increasing sales through e-commerce channels.
Is mega influencer marketing on the verge of its extinction?
In this blog, Shilpa Sharma talks about the rise of micro-influencer marketing and how brands are shifting towards more relatable and niche content creators.
Is mega influencer marketing on the verge of its extinction? – by Shilpa Sharma I ET BrandEquity
Rise of micro-influencers: Shilpa Sharma, Director of Marketing & Communications explores the shift towards authenticity and relatability in influencer marketing. Brands must diversify for success in 2023 and beyond.
The people-first approach can make you win in the long run
In this blog, Umesh Bopche writes about how aiming to create a culture of purpose and meaning must be at the core of a people-centric approach.
Instilling Accountability at the Workplace
In this blog, Bhavna Ate highlights the importance of demonstrating accountability through smaller actions like being punctual, responsive, and having honest conversations.