A few things we've done over the years: engaged community of 1 million+ sports lovers, launched a premium automobile, created an online health movement and connected the global Indian diaspora.
Click on these Brand Logos to see how we helped them connect with their target digital consumers >>
Indians are constantly searching for weight loss tips and gyan to help stay healthy - but in vain. We spotted an opportunity for NutriChoice to enter the conversation space around Healthy Lifestyles by creating a branded platform that aids Indians to lead a healthy lifestyle, iHealthU.com (Pronounced I Health You)
Insight: "It's more fun to stay healthy if I have a health Buddy"
> Sinful Sundays
> Weekly Live Chat with iHealthU Nutritionist
> Daily healthy living tips
> Healthy snack recipes
> Customizable Health Plans
> SMS & Email Reminders
> Health Diaries
Content is an extension of the Brand. We made a conscious shift to align iHealthU Content with NutriChoice brand values and to brand it prominently with visual cues.
Offline activation concept - Buy a pack of NutriChoice Hi Fiber Digestive, get a plastic dabba free!
Online realization - sign up at iHealthU and get a FREE Hi Fiber Recipe EBOOK! Submit a Hi Fiber recipe on Facebook & WIN a NutriChoice Hamper!
People begin discussing health & NutriChoice on iHealthU.com.
We designed a teaser campaign, Hunt for the True Snexy - India's first snack reality show - to launch the NutriChoice Multigrain Thins. Over 80,000 Indians engaged deeply with the campaign & unveil of the Multigrain Thins
A separate activity plan has catered to this community since the launch of NutriChoice Diabetic Friendly Essentials in November 2010. One year later, the community stands 24,000 strong.
Insight: a new year is a time to forget sins of the past and start a new, healthy life.
Kotak NRI experiments with social media at Pravasi Bharatiya Divas 2010
Kotak sponsored community for NRIs, NRIMatters.com launches, with focus on Finance, Investments, Real Estate and Citizen Law
13,000 NRIs participated in the NRI Power Podium campaign. 3 winners were flown to New Delhi to attend the Pravasi Bharatiya Divas 2011 and share their opinions with the Indian government.
Kotak NRI establishes itself as a thought leader on Money Matters in India, answering questions from NRIs across the globe on NRIMatters.com
Kotak branded Facebook application Rang De Holi allows NRIs to celebrate Holi across the globe. Crosses 170,000 impressions in March
Blogs pick up as a steady stream of NRIs volunteer to contribute on a weekly basis, and begin to connect offline
Two months of analysis, brainstorming, planning & back and forth results in a concrete calendar of activities for the year ahead.
12,113 diyas were lit by NRIs across the world
Campaign strikes the right cord again, on boarding 11,000 new members, with no investments in media.
Fans applied for the position of Chief Photographer, Chief Blogger and Chief RCB Fan, and the chance to win an all expense paid tour of CLT20 as part of the team. In return, they covered the tournament online, sharing behind the scenes anecdotes and photos.
RoyalChallengers.com appears on Page 2 of Google for "Anil Kumble" and "Virat Kohli," and on Page 3 for "Rahul Dravid."
Over 4,000 fans participated, for the chance to meet a player & watch an RCB match live.
USL Marketing team and team owner Sidhartha Mallya attended the crowdsourcing event, where fans presented ideas on 8 key areas including Loyalty, Offline Connect and Go Green.
92 items were auctioned. RCB fans from across the world participated, spending anywhere from Rs. 351 to Rs. 5,005
For the first time, RCB fans could leave voicemails for their favourite RCB player, and listen to messages pre-recorded by popular players.
(1) Re-designed Photos Page led to a drastic jump in photo consumption and over 20,000 photo downloads.
(2) A web game called the "IPL 4 Auction Challenge" allowed fans to build their "RCB Dream Team" and share with friends. The game went viral, and helped acquire 3,000+ fans.
An angry mob of Rahul Dravid fans trolled RoyalChallengers.com, upset that RCB passed him up. Passonate Club RCB fans retaliated strongly, defending the team and driving out the mob.
Leads TO 5,000 NEW followers ON Twitter.
Since the launch of RCB Rewards, comments & discussion forum threads increased by over 250%!
Efforts of the RCB Web TV Crew pay off as videos amass over 346,000 views during IPL.
With an addition 25,000 on Twitter, and 110,000 on RoyalChallengers.com
The 80-20 rules applies here too, with majority of content coming from the Fanatic Fans.
With more focus on innovative and visual forms of content.
A passionate team of digital media fanatics, with diverse interests in brand planning, strategy, digital art, multi-media content, community management, UX design, web & mobile services frameworks. Together we produce some of India's best digital campaigns.
We offer innovative on-demand digital marketing platforms that track asset health, generate community engagement metrics, measure campaign performance and brand buzz against competition; and that provide Expert based POS solutions on kiosks/touch appliances.
Digital Analytics Dashboard Listening Post Customer Experience Management Digital Analytics Dashboard Listening Post Customer Experience Management
Our ideas, opinions and insights are shaped by the in-depth analysis of our performance over the last 5 years. We believe we truly understand the digital consumer's engagement behaviour, cutting across multiple community verticals and demographics.
